Final Reminder for July 24 Webinar: Capture the Attention of Gen Z Toy Buyers

June 26, 2025 | Looking for strategies to connect with Gen Z toy buyers? Toy industry professionals are reminded to sign up for “Kidulting: How Gen Z Grown-Ups are Embracing Toys & Play” an upcoming Toy Association webinar taking place Thursday, July 24 at 2 p.m. (Eastern). Registration is now open.

The session will provide insights into the following:

• How Gen Z is using newfound adult freedom and budgets to take care of their inner child
• How brands can tap into Gen Z’s childlike spirit and create experiences that resonate with them
• How Gen Z connects to their childhood through kids’ products and play.
• What drives this generation to buy toys and watch media made for younger consumers
• The toys that Gen Z shoppers are buying for themselves and the kids’ media they’re watching

The webinar will be presented by YPulse’s MaryLeigh Bliss, chief content officer, and Chanon Cook, chief research officer. The Toy Association’s Anne McConnell, senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. All toy industry professionals are invited to participate, but it is specifically recommended for executives and staff responsible for development, sales, marketing, and research.

Questions about this webinar and other educational opportunities offered by The Toy Association may be directed to Anne McConnell, senior director of market research & educational initiatives.