The Toy Association™ Continues Advocacy on Tariff Relief in D.C.
May 19, 2025 | Last week, The Toy Association’s Chief Policy Officer Kathrin Belliveau continued the organization’s advocacy efforts in Washington, D.C. through direct engagement with policymakers and the Administration on key issues impacting the toy industry. Meetings included high-level discussions focused on tariff solutions for the toy industry and participation in a key national initiative.
Belliveau joined a meeting at the White House to discuss the America250 initiative — a nonpartisan, nationwide effort to commemorate the 250th anniversary of the signing of the Declaration of Independence (July 4, 2026). Together with other industry associations — including the National Association of Manufacturers (NAM), the American Apparel & Footwear Association, and more — the group explored how various sectors can play a role in engaging and uniting Americans around this historic milestone through U.S. manufacturing, product commemorations, and other opportunities.
Toy Association Chief Policy Officer Kathrin Belliveau (right) and American Apparel & Footwear Association President & CEO Stephen Lamar (left) in front of the West Wing at the White House in Washington, D.C.
In a separate meeting with staff from U.S. Senator Bill Hagerty’s (R-TN) office, Belliveau pressed the case for deeper tariff relief. While the recent 90-day tariff reduction to 30% on products coming from China provides some short-term stability, the financial impact remains a concern for many toy companies, especially as thin margins, high shipping costs, and the uncertainty of tariff rates after the pause continue to threaten business operations and profitability.
“The current 90-day pause and the lower tariff rate of 30% are certainly helping goods move, but it doesn’t erase the lingering financial hardship toy companies are facing,” Belliveau said. “While the risk of bankruptcy may have eased for our small business members, profits are being squeezed and the long-term impact on these businesses, from innovation to jobs, remains a serious concern. We’re continuing to push for meaningful solutions that support the full health of our industry and a ‘toy-ful,’ joyful Christmas in the U.S. for children and families.”
The Toy Association remains actively engaged with policymakers and stakeholders to advocate for minimal to zero tariffs on toys. Questions from members may be directed to The Toy Association’s Chief Policy Officer Kathrin Belliveau.