Toy Fair PR Bootcamp: Tips for Developing your TF'16 Public Relations Strategies

Webinar Recording Access:

Presented On:

December 10, 2015


This webinar provides North American International Toy Fair exhibitors with important tools and techniques for building sound media relations strategies leading up to the 2016 show.

Who Should Attend:

Toy Fair exhibitors that are involved with public relations, marketing, advertising, and social media promotions.


This webinar will cover:

  • What to do before, during, and after the show to maximize media exposure;
  • How to develop a comprehensive media list;
  • Tools and resources offered by Toy Fair’s PR and Advertising / Promotions teams, and how to maximize them to put forth your best PR effort ever;
  • A peek inside the Toy Fair online press room;
  • Strategic ways to present product and trend information to different media audiences;
  • How to leverage social media in your outreach efforts (including Facebook, Pinterest, Twitter, Instagram, LinkedIn, YouTube and other outlets)
  • Other promotional opportunities available through TIA and at the show.


Adrienne Appell, Director of Strategic Communications, Toy Industry Association

Kimberly Carcone, Senior Director, Trade Show and Event Marketing, Toy Industry Association

Gina Dennis, Event Marketing Manager, Virtual Press Office