Sep 15, 2025 –
Mattel's Inspiring Women series honors Ellen Ochoa, the first Hispanic woman in space, recognizing her NASA achievements and advocacy for STEM education.
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Sep 12, 2025 –
“Stephamos,” is a Squishmallows plush created to bring joy, with proceeds and donations aimed at supporting cancer patients and their families.
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Sep 9, 2025 –
The Holiday Express Train and the Family Christmas Tree Decoration feature festive designs, interactive elements, and shared building experiences.
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Sep 8, 2025 –
The new headquarters, located in Boston’s Seaport District, will maintain ties to Rhode Island and continue its operations across multiple global locations.
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Sep 8, 2025 –
DohKins is a new line of preschool playsets that features soft, scented dough and character-based toys designed to encourage creativity and hands-on play.
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Sep 8, 2025 –
Asmodee Kids is a new brand meant to adapt classic games for children, supported by research highlighting board games' cognitive benefits for young players.
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Sep 5, 2025 –
This new line brings the popular mobile game's characters and style into physical products like figures, cards, and plush toys.
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Aug 29, 2025 –
Crayola and Audible have awarded 10 schools across the U.S. with mobile listening stations to inspire creativity and literacy through audio storytelling.
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Aug 27, 2025 –
Toniebox 2 is a next-generation, screen-free audio player with interactive features designed to grow with children ages 1 to 9+.
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Aug 26, 2025 –
This detailed Pirates of the Caribbean ship set features eight iconic characters, interactive elements, and display options for high-seas adventures.
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Aug 25, 2025 –
Visitors can enjoy interactive experiences, screenings, themed dining, and photo ops with characters from One Piece, Kpop Demon Hunters, Knives Out and more.
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Aug 25, 2025 –
It will be a brand new collection featuring six new Tots inspired by classic Care Bears characters, each with themed outfits, accessories, and mini bear sidekicks.
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Aug 22, 2025 –
The new plush doll collection features five historical characters redesigned for toddlers.
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Aug 21, 2025 –
Fans can now build scenes from the 1971 Willy Wonka & the Chocolate Factory with nine minifigures, and movie-inspired features.
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Aug 15, 2025 –
"Recess" offers in-app experience that uses real kids’ perspectives to help preschoolers build social-emotional skills through playful, back-to-school content.
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