Understanding Amazon’s Toy Safety Requirements

Register Now


Free to Manufacturing and Licensor Members of The Toy Association Only

Date & Time:

Thursday, May 27, 2021
2 to 3 p.m. (Eastern)


This one hour webinar will provide Toy Association manufacturer and licensor members with an overview of Amazon’s distinct business channels and how those apply to your company. The webinar will focus on US toy safety requirements, including updates to Amazon’s requirements for third party test reports and Children’s Product Certifications. In the webinar, Amazon will walk through these requirements, discuss common flags along with the appeals process, and provide answers to frequently asked questions.

Who Should Attend:

While all Toy Association manufacturer and licensor members are invited to participate, the webinar is recommended for professionals in those companies who are involved in product safety, quality control, and routinely interact with the Amazon compliance team.

What You Will Learn:

Participants will learn about Amazon’s US safety requirements applicable to all toys sold on Amazon’s retail channels (e.g. Direct Imports, Fulfilled by Amazon, By Amazon, and Manufacturer Fulfilled Network). Presenters will also review common issues and explain the appeals process should the seller have any issues.


Ed Desmond, EVP External Affairs at The Toy Association


Mark Fellin, Head of Product Trust and Regulatory Compliance, World Wide

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.