Canadian Toy Industry Webinar Data and Trends: 2020 Was a Year Like No Other!


Webinar Recording Access:

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Presented on:

March 3, 2021


This one-hour webinar will provide top-line industry data and trends for the Canadian toy industry.

Who Should Attend:

All toy professionals, brand owners, and licensees; specifically recommended for those responsible for product development, marketing, and advertising.

What You Will Learn:

Join the Canadian Toy Association (CTA) for a webinar that will cover the following topics and more:

  • Overall Canadian toy sales results versus recent years, and versus the U.S.
  • Key drivers: looking at key properties, price points, and segments
  • How 2020 impacted licensed product and what licenses drove growth
  • How 2020 impacted shopping patterns on collectibles
  • Overall trends in the toy industry
  • Digital marketing trends


Serge Micheli, Executive Director at The Canadian Toy Association


Joan Ramsay, Director Client Development & Industry Analyst at The NPD Group Canada
Ramsay leads The NPD Group’s Entertainment practice in Canada, providing industry analysis and overall strategic value to leading toy and games brands. She is highly regarded with more than 20 years of experience in the toys and gaming industries, having held senior positions with Hasbro Canada and THQ prior to joining NPD in 2018. Ramsay holds a M.B.A. from the Schulich School of Business in Toronto, Ontario.

Steve Starobinsky, Founder of KID@Heart
Steve Starobinsky is with Diverse Marketing and the founder of KID@HEART, an advertising and strategy agency in the business of Play. He is focused on helping ideas become consumer brands and taking the next steps at retail. Check out the Tulsa, OK family building the next great toy and game company @mindthe_____gap. Austin, TX own @GelBlaster aka NEXT UP in the outdoor, active toy space.