Canadian Toy Industry: Key Trends to Watch

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Canadian Toy Industry: Key Trends to Watch

Registration Fee:

Members: Free
This is a members-only webinar.
Interested non-members, may contact Serge Micheli.

Date & Time:

Thursday, March 30, 2023
2 to 2:30 p.m. (Eastern)


This session will help toy professionals understand seasonal sales patterns and explore key toy trends shaping the Canadian toy industry.

Who Should Attend:

This webinar is open to all toy professionals.

What You Will Learn:

Backed by the latest NPD data, this informational 30-minute session will help attendees understand seasonal sales patterns and explore toy trends shaping the industry such as licenses, themes, and pricing. The session will also share insights into toy industry performance relative to overall retail and how shoppers are looking to shift their spending during this uncertain time.


Serge Micheli, executive director, Canadian Toy Association


Jeff Bowes, industry analyst, Circana (formerly The NPD Group)
Jeff Bowes covers the Canadian toy industry for NPD Canada, providing analysis and insights to leading manufacturers. Prior to working in Toys, Jeff spent two years working with manufacturers in the Consumer and B2B Technology industries. Jeff also spent nearly 10 years working with NPD’s retail partners, helping them utilize NPD’s data to understand market trends and identify growth opportunities.