Decoding STEM/STEAM: An Overview of STEM & STEAM and the Role Toys Play in Teaching the Concepts to Children


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Registration Fee:

Members: Free
Non-members: $49.00

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Date & Time:

Thursday, August 9, 2018
2-3 p.m. (Eastern)


In an effort to provide information and clarity to its members, The Toy Association STEM/STEAM Strategic Leadership Committee recently released a report entitled “Decoding STEM/STEAM.” The webinar will focus on the key findings of the report, as well as individual insights from this stellar committee of STEAM professionals.

Who Should Attend:

All toy industry stakeholders are invited to attend this session, including manufacturers, retailers, and industry professionals interested in learning about the STEM/STEAM movement.

What You Will Learn:

Based on the report’s findings, presenters will share the history and meaning of the terms STEM (Science, Technology, Engineering & Mathematics) and STEAM (Science, Technology, Engineering, Arts & Mathematics), myths and messages revealed by the committee, and barriers that hold kids back from entering STEM-related careers. The webinar will also highlight the advantages of toys and play vs. formal education in teaching STEM/STEAM concepts, ideas that manufacturers can use when developing STEAM-based toys, and a sneak preview of future Toy Association STEM/STEAM initiatives.


Anne McConnell, senior director of market research and data strategy, The Toy Association


Jean Bailey, toy industry consultant and project manager of The Toy Association’s STEM/STEAM Strategic Leadership Committee
Jean Bailey is a consultant to the toy industry, specializing in toys, play, and child development, and the former director of the National Lekotek Center, a non-profit organization that works with children of all abilities utilizing toys and play. For more than 12 years, she has promoted, studied, written articles and white papers, and reviewed research on toys and play as it relates to child development. Bailey has presented on the subject of toys and play both domestically and internationally and brings with her years of experience in marketing, communications, and adult education. She is the project manager of The Toy Association’s STEM/STEAM Strategic Leadership Committee.

Ken Seiter, executive vice president of marketing communications, The Toy Association
As the executive vice president of marketing communications at The Toy Association, Ken oversees the development, implementation, and management of the Association’s communications strategies, with a strong focus on proactive safety / advocacy communications and brand integrity programs, such as The Genius of Play. He also oversaw the creation and implementation of The Toy Association’s 2017 rebranding and website re-design.