Date and time:
Thursday, December 10, 2020
2 to 3 p.m. (Eastern)
This hour-long webinar will provide an extensive perspective on key trends identified by Kids Insights/The Insights People through its data and some of its predictions for 2021 based on its Future Forecast report.
Who Should Attend:
Open to all toy industry professionals; specifically recommended for executives and staff responsible for advertising, content, licensing, marketing, product, and sales strategies
What You Will Learn:
The session will:
- Provide an overview of US children’s attitudes, behaviors, and consumption
- Address key trends which they have seen during 2020
- Make predictions for 2021
Anne McConnell, senior director of market research & data strategy, The Toy Association
Nick Richardson, CEO, The Insights People
Richardson is the founder & CEO of The Insights People, a global leader in kids, parents and families market intelligence. He has become a go-to expert who is a regular speaker at industry events across the U.S., Europe, and Asia.
Tanya Sarakinis, business development director for North America, The Insights People
Sarakinis leads business development in North America, where she identifies new and emerging markets and trends in the kid space. She works closely with clients proposing and developing new strategic partnerships and guides long-term objectives to meet the business needs and requirements of her clients. Sarakins draws upon a long history of trail blazing into new markets, creating new business opportunities and collaborating with clients to develop new and improved business opportunities. She has been a Top Female Entrepreneur nominee in Canada and winner three years in a row, while also leading one of Canada’s fastest growing companies.
About Kids Insights
Kids Insights, part of The Insights People, is a global leader in kids, tweens, and teens market intelligence. It is the only provider of real-time data and insights on kids’, parents’, and families’ attitudes, behavior, and consumption – surveying more than 277,000 children and 10,000 parents across five continents and 13 countries every year to companies such as Amazon, Crayola, LEGO, Mattel, Moose Toys, Pokémon, and Warner Bros.
Webinar Recording Access:
Webinar recordings are available free of charge to Toy Association members. Non-members interested in purchasing the webinar recording may contact firstname.lastname@example.org.