Global Market Expansion: What U.S. Companies Should Know about Entering Brazil

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Registration Fee

Members: Free
Non-members: $49.00

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Date & Time:

Wednesday, May 29, 2019
2 to 3 p.m. (Eastern)


This one-hour webinar provides highlights from commissioned research on Brazil’s market demographics, consumer behavior, kids’ routines, and entry opportunities and challenges to assist companies assessing expansion into Brazil.

Target Audience:

All Toy Association members and non-member toy companies; specifically recommended for those responsible for international development, sales, marketing, and research.

What You Will Learn:

This webinar discusses high-level research findings on opportunities, obstacles and key success factors for expanding distribution into the Brazilian toy market. Data from international consultancy firm, Kidz Global, analyzes kids’ routines and play preferences, digital activities, gift giving behavior, brand awareness and implications for manufacturers. The Toy Association will offer business intelligence (e.g. demographics, economic growth, toy market trends and retail channels) to help companies develop sound market entry strategies for this region.

Note: The information in this session was originally presented at Toy Fair New York and is being repeated for those who were unable to attend the live session.


Anne McConnell, senior director market research and data strategy, The Toy Association
Anne McConnell is senior director of market research and data strategy at The Toy Association. In this role, she oversees the Association’s market research studies, working closely with member companies to identify information needs and fostering relationships with domestic and international research consultancies to share vital business intelligence with toy industry stakeholders. Anne has more than 20 years of experience in market research and data analysis.

Philippe Guinaudeau, CEO, Kidz Global
Philippe Guinaudeau serves as CEO of Kidz Global, an international market research and consulting firm specializing in child, teen, and family-oriented consumer markets around the world. Philippe is a well-recognized, highly knowledgeable marketing professional. For the last two decades Philippe has been providing worldwide brands with research data that has resulted in increased sales, the identification of new key revenue streams, and vital insight into consumer attitudes and emerging trends. Prior to taking on the role of CEO at Kidz Global, he was a director of The NPD Group, where he went on to gain considerable experience in the toy and games, licensing and entertainment sectors. He started as a Durable Goods Consultant at AC Nielsen prior to joining NPD. Philippe has worked extensively across North America, Europe, Australia, and Asia.