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Registration:
Members: Free
Non-members: $99.00
Date & Tima:
Thursday, October 16, 2025
2 to 3 p.m. (Eastern)
Objective:
This hour-long webinar will reveal key findings from Precise TV’s brand new 2025 proprietary research on U.S. kids’ media behavior and consumption habits. Discover how U.S. Gen Alpha kids (ages 2-12) are spending their time across YouTube, Shorts, TikTok, connected TV, and gaming, and what this means for toy companies looking to increase sales. Understand the influence this young audience has on the U.S. toy market and explore targeted advertising solutions powered by data.
Who Should Attend:
All toy professionals are welcome to join; specifically recommended for senior leaders responsible for digital marketing and paid media.
What You Will Learn:
This webinar will examine Precise TV’s latest proprietary research findings and year-over-year comparisons. Its bi-annual report, PARK, captures real media habits of 2,000 U.S. families with kids ages 2-12. Did you know 78% of kids watch YouTube or 69% of 2- to 5-year-olds are tuning in on TV screens? Unlock these and other key insights throughout the session.
Key topics will include:
- How kids watch YouTube – the devices they use most when engaging with content
- Co-viewing and ad impact – parents and kids both remember ads on YouTube
- Favorite toy brands – which brands kids love most and how awareness translates into ownership
- Holiday toy shopping influence – how kids shape purchase decisions during the biggest sales season
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenter:
Denis Crushell, chief commercial office, Precise TV
Denis has a wealth of experience in the retail digital space from his current and previous roles at Google, YouTube and Tubular Labs. At Precise TV, Denis and team help multiple e-commerce clients with performance advertising for online video. They specialize in helping companies with
contextual targeting on YouTube, Shorts, TikTok, Meta, CTV and now in-app gaming. They have access to exclusive Amazon purchase data for ad targeting and help global toy brands such as LEGO, Mattel, Moose Toys and Hasbro.
About Precise TV:
Precise TV is the world’s leading KidSafe COPPA certified YouTube advertising platform. Its
award-winning contextual intelligence platform leverages a combination of proprietary machine
learning models to connect brands to the video moments that matter across YouTube,
Facebook, TikTok, Shorts, Connected TV and now in-app gaming, driving lower funnel business
outcomes for advertisers looking to limit media wastage.
We ensure results by determining video-level moments per video instead of per channel,
guaranteeing ads reach targeted audiences and avoid wastage. Their contextual marketing is
backed by both machine learning and artificial intelligence, driving consumers' consideration in shopping and securing you sales.
Precise TV is a member of the IAB Gold Standard and JICWEBS-certified Brand Safe and has
offices in London, Sydney, New York, San Francisco and Los Angeles.
To learn more, visit https://www.precise.tv/.