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Registration:
Members: Free
Non-members: $99.00
Date & Time:
Thursday, September 25, 2025
2 to 3 p.m. (Eastern)
Objective:
This one-hour session will show you why reviews and customer sentiment are more important now than ever, and how you can harness them as a powerful driver of growth and competitive advantage. You’ll discover how the right review strategy not only drives conversions and solidifies retail relationships, but also ensures every dollar you invest in marketing works harder for you — delivering both immediate sales lift and long-term brand value.
Who Should Attend:
All toy industry professionals who are looking to elevate their brand’s performance and reputation are encouraged to attend, especially anyone responsible for maximizing marketing ROI and unlocking a brand’s full potential. Brand managers, marketers, and/or sales leaders are also encouraged to attend.
What You Will Learn:
In today’s hyper-competitive marketplace, your brand’s reputation is one of your most valuable assets, and reviews are its public scoreboard. Shoppers rely on reviews to decide whether your product is worth their time and money, and in a world of endless choice, strong reviews don’t just influence a single purchase, — they fuel brand equity, trust, and loyalty. Yet, too many brands still treat reviews as a “check-the-box” activity, chasing numbers instead of impact. In this session, you’ll learn how to transform customer feedback into a competitive advantage.
By the end of this webinar, you’ll be able to:
- Understand the four pillars of a winning review strategy: quantity, quality, recency, and relevancy
- Recognize how customer sentiment directly impacts purchase decisions, brand loyalty, and retailer relationships
- Spot the gaps in your current review approach that could be quietly costing you sales
- Leverage review collection technology and sentiment analysis to amplify every marketing dollar — turning customer feedback into lasting brand equity and measurable growth
Moderator:
Anne McConnell, senior director, market research & educational initiatives, The Toy Association
Presenters:
Dan Bowling, president, Toy’n around, a Genesis Company
Bowling serves as the President of Toy'n around, a Genesis Company, one of the industry's largest and most successful sales and representation agencies. Annually, his firm oversees more than $400 million in retail sales, managing a diverse portfolio of over 120 brands, across all channels.
The primary objective of The Genesis Company is to excel in all aspects of scaling consumer products across physical, digital, and social retail.
Chris Jensen, managing partner, The Genesis Company
Jen Zygmunt, managing partner, The Genesis Company
ABOUT: Toy’n around, a Genesis Company
For over two decades, Toy'n around has been assisting some of the largest brands in the industry with their growth. The company's sole emphasis is on scaling consumer products across all channels of retail to help their partners grow,
They also aim to redefine success for their team, clients, and community through their “Create a Better Story” initiative, which has helped feed over 1 million children, saved 200 girls from human trafficking, funded counseling for 100 kids in homes with domestic abuse, and other transformative ventures.
Toy’n around, a Genesis company is a three-time winner of the Inc. Magazine’s “Best of” award and was just awarded a 2024 Pulse of Play award for the Sales Representative of the Year.