2024 Toy Trends Briefing

Webinar Access:

View the webinar

Presented on:

February 8, 2024


This one-hour presentation will discuss the hottest trends in toys & play expected to drive sales in 2024, offer a sneak peek at what’s coming throughout the year, and provide insights into parallel industries impacting toys.

Who Should Attend

Open to all; specifically recommended for consumer and trade media and buyers.

What You Will Learn:

The Toy Association’s trends team will provide a first look at the top product trends shaping 2024 and discuss the latest developments in play featuring product examples from toy companies of all types and sizes.

The presentation represents the culmination of the trends team’s hundreds of long-lead meetings with toy & kids entertainment companies leading up Toy Fair 2023 and into early 2024 to uncover emerging play patterns and preview holiday 2024 product. The session will also address the impact of parallel industries on the toy space, including social media, tech, fashion, and more. A Q&A session will follow.


Anne McConnell, senior director of market research & educational insights, The Toy Association


Adrienne Appell, executive vice president of marketing communications, The Toy Association

Kristin Morency Goldman, senior director of strategic communications, The Toy Association

Jennifer Lynch, content developer, The Toy Association