Register Now
Registration:
Members & Non-members: Free
Date & Time:
Wednesday, October 1, 2025
2 to 3 p.m. (Eastern)
Objective:
Get ready for America’s biggest birthday bash! Join The Toy Association and the bipartisan congressional America 250 team for an exclusive webinar that will show how your brand can participate in this once-in-a-lifetime celebration.
Who Should Attend:
All toy industry professionals are encouraged to attend, especially brand leaders, marketers, designers, retailers, and communications teams that want to tap into the nationwide excitement of America’s 250th anniversary celebration.
What You Will Learn:
As we approach the nation’s semiquincentennial — 250 years of independence — America250 is planning a celebration across every corner of the country, from lighting the Washington Monument like a giant birthday candle to hosting a Great American State Fair that will rival the best world’s fairs. Learn how your brand can tap into the surge of pride, joy, and nostalgia through toys that inspire play, spark imagination, and celebrate the American spirit.
Opportunities for toymakers include:
- Product ideas and trends
- Patriotic themes across all age groups
- Historical figures and stories reimagined for modern play
- STEM/STEAM tie-ins celebrating American innovation
- Collectibles, limited editions, or interactive experiences
- Licensing, co-branding, and potential partnerships with America 250
- Media tie-ins, influencer moments, and family storytelling opportunities
Moderator:
Kathrin Belliveau, chief policy officer, The Toy Association
Presenters:
Jennifer Condon, executive vice president, America250
Rachel Gerli, special advisor, America250