Toy Fair 2019: How Companies Can Leverage Social Media at Toy Fair

Toy FairWebinar Access:

View the webinar

Presented on:

January 17, 2019

Objective:

This one-hour webinar provides Toy Fair exhibitors with tips for cutting through the noise at Toy Fair to engage with show attendees and get the word out about their products and brands to consumers at the same time.

Who Should Attend

Free and open to all Toy Fair exhibitors.

What You Will Learn:

Toy Fair is a busy week for the toy industry with hundreds of companies looking to promote their new toys, line extensions, licensed properties, and brands. Learn how your toy company can achieve social media success during the show. The session’s presenter will share information on how to:

  • Prepare prior to Toy Fair to ensure you are successful during the show;
  • Think beyond the press release for Toy Fair product launches;
  • Get the most out of your staff and booth displays; and
  • Leverage resources available from The Toy Association to help your company get the word out.

Moderator:

Kimberly Carcone, vice president of market events, The Toy Association

Presenter:

Betsy Smith, president, Allin . Smith

Betsy Smith is president of Allin . Smith, a digital marketing agency specializing in helping brands drive product awareness among parents via social media, influencer marketing, and more. Over the past 10 years, Betsy has helped toy companies launch dozens of products and parent-focused campaigns including The Genius of Play, The Toy Association’s initiative to raise the awareness about the developmental benefits of play.