Toy Fair 2019: Social Media 101 for Toy Companies

Webinar access:

View the webinar

Download the presentation
(Adobe PDF File)

Toy Fair

Presented on:

January 10, 2019


This one-hour webinar will provide toy companies with tips for creating social media programs that drive brand awareness and support product sales.

Who Should Attend

Free and open to all Toy Association members and Toy Fair exhibitors.

What You Will Learn:

Know your toy company should be on social, but not sure where to start? Or, does your company have a social media presence but you are wondering if your strategy is effective? This one-hour session will discuss the basics of social media for toy companies including:

  • Which platforms really matter for toy companies;
  • How to create a content strategy that raises brand awareness and supports sales; and
  • Options for targeted social media advertising.


Kimberly Carcone, vice president of market events, The Toy Association


Betsy Smith, president, Allin . Smith

Betsy Smith is president of Allin . Smith, a digital marketing agency specializing in helping brands drive product awareness among parents via social media, influencer marketing, and more. Over the past 10 years, Betsy has helped toy companies launch dozens of products and parent-focused campaigns including The Genius of Play, The Toy Association’s initiative to raise the awareness about the developmental benefits of play.