Toy Fair PR Bootcamp: Kickstart Your TF ’20 Public Relations Strategy

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Registration Fee:

Free

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Date & Time:

Thursday, December 5, 2019
2 to 3 p.m.

Objective:

This webinar provides North American International Toy Fair exhibitors with important tools and techniques for building and executing a strong media relations strategy leading up to, during, and after the 2020 show.

Who Should Attend

All Toy Fair exhibitors are invited to participate; however, the webinar is recommended for those involved in public relations, marketing, advertising, and social media promotion.

What You Will Learn:

This webinar will cover:

  • What to do before, during, and after the show to maximize media exposure;
  • How to develop a comprehensive media list;
  • Tools and resources offered by Toy Fair’s PR and Advertising/Promotions teams, and best practices on how to showcase your brand and products to media favorably;
  • A peek inside the Toy Fair online press room;
  • Strategic ways to present product and trend information to different media audiences;
  • How to leverage social media in your outreach efforts (including Facebook, Pinterest, Twitter, Instagram, LinkedIn, YouTube, and other outlets);
  • Other promotional opportunities available through The Toy Association and at the show.

Moderator:

Anne McConnell, senior director of market research & data strategy, The Toy Association

Presenters:

Adrienne Appell, senior director of strategic communications, The Toy Association

Erienne Muldoon, senior customer content specialist, Virtual Press Office