The Toy Association is the leader of today’s dynamic and innovative toy and play industry.

What Our Members Are Saying

We address toy safety, promote play, and tackle global legislative and trade issues.

Membership

Regulatory

We advocate year-round on behalf of members, tackling safety, legislative, and trade issues impacting toys & games.

Events

Events

Save the date to join us at Toy Fair® March 1 – 4, 2025, February 14-17, 2026 and February 20-23, 2027 in New York City.

Safety

Safety

It's our top priority. Along with our members we are dedicated to toy safety year-round.

Research

Research

We empower members with the latest research & data impacting the global toy industry.

Partners & Affiliations

American National Standards Institute
Asia Toy & Play Association
Asociación Mexicana de la Industria del Juguete
ASTM International
American Specialty Toy Retailers Association
Canadian Toy Association
Circana
International Consumer Product Health and Safety Organization
International Council of Toy industries
Ethical Supply Chain Program
International Organization for Standardization
Licensing International
MoJo Nation
National Association for Media Literacy Education
National Association of Manufacturers
Nationl Retail Federation
The Toy Foundation
Toy Industries of Europe
US Chamber of Commerce
Women In Toys, Licensing & Entertainment