Now Available: STEM/STEAM Resources to Help Guide Your Product Development

July 9, 2019 | The Toy Association has created a variety of free resources to guide toy manufacturers in developing products that foster STEM/STEAM discovery and learning. The latest information is part of the Association’s multi-year undertaking to bring more clarity to the growing movement of STEM/STEAM (science, technology, engineering, and math, with the inclusion of “A” for the arts) to toy companies, parents, and the public at large.

The reports, “STEM/STEAM Formula for Success” and “Decoding STEM/STEAM,” are available to members on The Toy Association website. In addition, the website offers a series of worksheets and pamphlets including:

“Toymakers looking for insight on how to create products that truly will enhance kids’ learning in STEAM subjects will find the material invaluable,” said Ken Seiter, executive vice president of marketing communications at The Toy Association. “We will continue to provide information and resources as this important area evolves.”

The Toy Association recently mailed a hard copy of the latest report, “STEM/STEAM Formula for Success,” to all members. Contact The Toy Association’s Janis Zegman if you have not received a copy.

In the coming weeks, The Toy Association will highlight each of the unifying characteristics of STEM/STEAM toys in a weekly spotlight in Toy News Tuesday.

For more information about The Toy Association’s STEM/STEAM initiative, visit and click on the “Research & Data” tab.