Free Media Opportunities for Toy Association Members While Families Play at Home
April 10, 2020 | Amid the COVID-19 pandemic, The Toy Association trends team is continuing to promote member product in broadcast TV segments around the country − only now they are doing so from the safety of their homes.
“As we all cope with being cooped up at home and social distancing from family and friends, parents and caregivers are turning to toys and games to provide a little extra comfort and joy right now,” said Adrienne Appell, senior director of strategic communications at The Toy Association. “Whether it’s a game the whole family can sit down and play together or a fun new craft project that keeps kids occupied while mom and dad work from home, we’re looking to our members for products to pitch!”
In the last two weeks, Appell appeared in two remote segments for Charlotte and Sacramento featuring gift ideas for an Easter basket.
With additional segments currently being planned for other major U.S. markets, the Association’s trend team is still seeking a variety of playthings to help keep kids engaged and learning while homebound for upcoming broadcast and editorial opportunities. This includes activity and sports toys, skill-building games, and everything in between.
The Toy Association is also continuing to highlight member products in various domestic and international consumer and trade magazines. Trade articles feature new toys that align with the top toy trends of 2020, including IRL; H2O Play; Kid Powered; Boom, Smash, Crash!; and Generations of Play.
Toy and game suggestions may be sent to Jennifer Lynch. All products must be available now at retail and able to ship for segments. If selected, additional instructions will be provided.