Toys ignite a child’s imagination offering limitless possibilities. They also reflect cultural and societal trends unfolding within a generation.

At The Toy Association, we track what’s happening in the toy business, in other industries, at retail, and with kids and families to uncover the hottest trends shaping how children like to play.

Our team of trend experts meets with hundreds of toy companies throughout the year to preview what’s new and next in the world of toys and games. In October, we announced our Q4 Toy Trends to provide insight into how trends have evolved throughout the year and what will top kids’ wish lists for the 2022 holiday season.

Next spring, the team will unveil the Top Toy & Play Trends of 2023 to media and play professionals at The Play Date, taking place March 8, 2023, featuring product examples from Toy Association member companies.

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