Toy Association Adds New Preview Day: Toymakers Invited to Connect with TRU Canada Buyers

Selected Toy Companies Will Be Invited to Show Educational & Outdoor Toys, Arts & Crafts, Products from Black-Owned Businesses, Made in Canada & More

tru-canada-logoSeptember 11, 2020 | After receiving nearly 100 applications for next month’s Target Product Preview Day, The Toy Association has announced that it will host an additional virtual product preview day on October 16 to connect a select group of toy suppliers with buyers from Toys“R”Us (TRU) Canada. Companies currently selling at retail (but not selling to TRU Canada) are invited to apply for this exclusive opportunity by Friday, September 25. First priority will be given to Toy Association members.

“As part of our commitment to helping talented toy companies build their businesses, especially during this period of uncertainty, we are pleased to announce that we will offer another opportunity for companies to get their products in front of influential mass retail buyers,” said Marian Bossard, executive vice president of global market events at The Toy Association.

TRU Canada is specifically looking to meet with toymakers in the following categories: Learning/Educational, Active/Outdoor, STEM, Arts & Crafts, Black-Owned, Made in Canada, and Quebecois.

The submission period for the product preview day will close September 25, at which time TRU Canada will review all applicants. Those who are selected will be required to pay a $500 participation fee. All preview sessions will take place via Zoom on October 16; details on how the sessions will unfold will be shared in the coming weeks.

The Toy Association’s Target and TRU Canada private preview days are an example of The Toy Association’s ongoing work to provide members with access and opportunities to help them grow in the U.S. and abroad. For more information about The Toy Association’s resources and initiatives, visit To learn about the Association’s series of virtual market weeks for the global play community, visit