FOR IMMEDIATE RELEASE
Toy Association & Clamour to Unveil Top-Tier Influencers’ Toy Picks for Spring & Summer 2021
Toy Companies are Invited to Submit Products for Consideration by April 23
NEW YORK, NY | March 30, 2021 – Top-tier influencers with monthly followings of at least one million views and a social reach of more than 500,000 will be voting for their favorite toys and games this spring. Selected products will be named to the official “Spring & Summer 2021 Influencer Choice List,” presented by The Toy Association in partnership with Clamour, producers of the largest annual industry summit from professional online video influencers.
Open to all toy and game companies, the list will recognize the top toys and games as voted on by a select panel of leading family and toy influencers in the Clamour network. The influencers’ picks will be revealed in an announcement tied to the Clamour Creator Summit, taking place May 18 to 20.
“The Spring & Summer 2021 Influencer Choice List offers a unique opportunity for toy companies to get their product into the hands of top-tier digital content creators from YouTube, Instagram, TikTok, and other platforms,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “These influencers have a direct line to today’s kids and their picks will undoubtedly be driving toy sales. This is a not-to-be-missed opportunity for those in the toy and play space.”
The influencers who will be casting their votes are required to have a minimum monthly following of at least one million views on their main platform and a social reach of more than half a million. They will review each submitted products’ details (including photos and physical product, if available), before voting for their favorites. Voting will take place online from May 1 to 15. No employees or representatives of Clamour or The Toy Association will have any role in determining the selected products.
"Over the past year, influencers innovated new ways to entertain, educate, and bond with their audiences stuck at home," said Jonathan Katz, CEO & co-founder of Clamour. "We are excited to build on the success of our partnership with The Toy Association and further connect the influencer community with the brands their audiences love."
The cost to nominate a product is $199 for Toy Association members and $249 for non-members. There is a fee of $149 for each additional product submitted by the same company. The “Spring & Summer 2021 Influencer Choice List” will be unveiled during Clamour Creator Summit, taking place May 18 to 20. The deadline for submissions is April 23, 2021 at midnight (Eastern).
For more information about the Spring/Summer 2021 Influencer Choice List powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz.
About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $98.2 billion, and its roughly 1,000 members drive the annual $32 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned Toy Fair New York and Toy Fair Dallas; advocates on behalf of members around the world; sustains the Canadian The Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
About Clamour www.clamour.co / www.clamoursummit.com
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders, and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys.
Clamour Summit 2021 will take place in Scottsdale, Arizona on May 18-20, allowing brands to participate remotely or in person while influencers gather in person and online. Additionally, Clamour is launching Clamour Live, an uplifting and inspiring fan convention for teen and tween audiences in Dallas, Texas on August 6-8, 2021. Please email info@clamour.co for details on all Clamour events and influencer marketing services.