Contact: Kristin Morency Goldman
The Toy Association


Toy Brands, Food, Fashion, & Film to Unite at “Brands Untapped” @ Toy Fair NY

New York, NY | May 10, 2021The Toy Association, producer of Toy Fair New York, and Mojo Nation have announced a new partnership to showcase multiple creative collaborations between toy companies and high-profile partners spanning the apparel, food & drink, hospitality, live event, video game, film & TV, and publishing industries in an innovative “Brands Untapped” space at Toy Fair New York ’22, taking place February 19 to 22 in New York City.

The experience-rich, curated area will feature multiple activations designed to showcase toy and game brand extensions, product ranges, and licensed interactions. An accompanying “Brands Untapped” conference will host talks and panels delving into the design stories behind the extensions of iconic toy brands into categories like footwear, video games, and even hotel suites.

“The excitement is mounting for Toy Fair New York ’22, as we continue to build out our slate of engaging activities at the show and unveil unique business and educational opportunities for the global play community!” said Marian Bossard, executive vice president of global market events at The Toy Association. “Our partnership with Mojo Nation to bring ‘Brands Untapped’ to the show floor is the culmination of months of discussions and planning as we aim to position Toy Fair New York for future expansion. We expect it to further elevate the contemporary energy of the marketplace and solidify Toy Fair New York’s position as the place to scout the hottest trends in toys, play, and licensing!”

Added Billy Langsworthy, co-founder of Mojo Nation: “We’re delighted to celebrate the toy industry’s brand licensing community, highlighting the ingenious ways that iconic play brands have successfully made the leap into diverse sectors. The experience-led ‘Brands Untapped’ area is set to be a fun, engaging means of showing off the power of toy and game IP – and the creativity these brands fuel in partners from other industries.”

Brands Untapped @ Toy Fair marks the first in several upcoming collaborations between Mojo Nation and The Toy Association. Companies interested in showcasing their brand extension at Brands Untapped @ Toy Fair may contact Billy Langsworthy.

Toy Fair New York is an annual event produced by The Toy Association. The largest toy trade show in the Western Hemisphere, Toy Fair New York 2022 will take place February 19 to 22 at the Jacob K. Javits Center in New York City. The show brings together exhibiting manufacturers, distributors, importers, and sales agents to showcase hundreds of thousands of toys and youth entertainment products to retail outlets and trade guests from 100 countries.

Mojo Nation is dedicated to celebrating the creativity of the toy, game and designer community and accelerating talent, opportunity and ideas for inventors of all levels, from design students and one-man bands to R&D teams within toy firms.

Mojo Nation supports inventors of all backgrounds, experience, and skill sets to help bring their toy and game ideas to life, from sketch to shelf. Uniting toy firms of all shapes and sizes and designers from every discipline, Mojo Nation is about ensuring that brilliant toy and game concepts get the best chance of making it to market – whether it is via numerous pitching days, as a result of having made essential connections at Mojo Nation’s networking nights or learning what it takes to go it alone through inspirational talks from those inventors that have gone through the process.