FOR IMMEDIATE RELEASE

TOY ASSOCIATION & CLAMOUR TO REVEAL BEST SPRING & SUMMER TOYS OF 2023 AS CHOSEN BY INFLUENCERS

Toy Companies are Invited to Submit Products for Consideration by April 14

NEW YORK, NY | April 4, 2023 — Toy and game companies are invited to submit their most creative and innovative products to be voted on by leading influencers with millions of social media followers and monthly views. Chosen products will be named to the official “Best of Spring & Summer 2023 Influencer Choice List,” presented by The Toy Association and powered by Clamour, producers of the largest industry summit from professional online video influencers.

“Toy and game companies can use this platform to gain exposure and recognition from some of the most influential voices in the digital space,” said Adrienne Appell, executive vice president of marketing communications at The Toy Association. “Being selected for the list will not only bring attention to your brand, but also drive sales for the top toys that families are looking for this season.”

The influencers from the Clamour network who will be casting their votes are required to have a minimum monthly following of at least one million views on their main platform and a social reach of more than half a million followers. Influencers will review each submitted product’s details (including photos and physical product, if available), before voting for their favorites. Voting will take place online from April 26 to May 5. No employees or representatives of Clamour or The Toy Association will have any role in determining the selected products.

"As parents continue to turn to influencers for recommendations and reviews, it's important for us to provide a reliable and curated list of toys that meet their expectations," said Victoria Fener, COO of Clamour. “Our collaboration with The Toy Association allows us to bring together the best of both worlds: influencers who are trusted by parents and brands that inspire and educate children through play.”

The cost to nominate a product is $249 for Toy Association members and $299 for non-members. There is a fee of $149 for each additional product submitted by the same company. The “Best of Spring & Summer 2023 Influencer Choice List” will be unveiled in mid-May and the deadline for submissions is Friday, April 14, 2022 at midnight (Eastern).

For more information about the “Best of Spring and Summer 2023 Influencer Choice List” powered by Clamour, contact Clamour’s Victoria Fener or Jonathan Katz.

About The Toy Association™          www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion, and is the nation’s most effective resource and influential advocate for hundreds of companies including manufacturers, retailers, licensors and others who are involved in the youth entertainment industry. Our manufacturing members account for 93% of U.S. toy and game sales driving the annual $40 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association produces the world-renowned Toy Fair®; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.

About Clamour           http://www.clamour.co
Clamour is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamour has innovated experiential marketing in the toy industry with its annual Clamour Summit, a three-day networking retreat for over 300 top-tier video influencers, industry thought leaders, and toy brands. Clamour Summit influencers have a combined reach of over 7 billion and each year’s video content generates more that 500 million earned views. Clamour events regularly host global launches of new product lines and allow brands to form priceless personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster, Moose Toys, YULU, WowWee, MGA Entertainment, Bandai, Goliath Games, Jazwares, JAKKS Pacific, Beverly Hills Teddy Bear, Redwood Ventures, and Zing Toys.