Global toy sales reached $108.7 billion in 2023, posting a -2% decline over 2022, as sales ‘normalized’ after exceptional growth linked to the pandemic. Compound Annual Growth Rate for the global toy market was 3% over the five-year period since 2018.
To learn more about global toy sales or to obtain a free copy of Circana's Global Toy Report, Annual 2023. Toy Association members may contact Anne McConnell, senior director of market research & data strategy.
Global Toy Market Size
|
2018 |
2019 |
2020 |
2021 |
2022 |
2023 |
2023 vs 2022
%change |
Compound Annual
Growth Rate (CAGR)
Since 2018 |
| Total in $BN |
$92.7 |
$92.9 |
$98.5 |
$108.9 |
$110.8 |
$108.7 |
-2% |
+3% |
Source: Circana, The Global Toy Report, Annual 2023. Published with permission of Circana by The Toy Association.
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