2025 LA Fall Preview® Market Weeks
Mark your calendars for the 2025 LA Fall Preview market weeks, set for September 8 to 19, 2025. “The Toy Building” will officially open with two weeks of Toy Association-led marketplace activity throughout the LA Fall Preview, filled with networking events, educational sessions, philanthropy opportunities, and more to bring the vibrant global toy community together.
Information about the Market Weeks events will be available in July 2025 for you to save the date and build your calendar.
Temporary Showroom Leasing
As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing ($29/sft), offering a solution for companies that require a presence in LA without a long-term commitment.
Temporary showroom space is now available for September occupancy, with a variety of suite sizes to accommodate companies with varying needs. Usable square footage (USF) ranges from compact, targeted spaces to larger, more immersive showrooms. Current options include spaces measuring from 470 to 1,924 USF, with various options in between.
The Toy Association has detailed renderings and walkthrough videos of The Toy Building available to prospective tenants.
For more information, contact The Toy Association’s Laura Mangiaracina, director of sales, or Peri Halprin, account executive.