Market Week Events Schedule
Be sure to mark your calendars for events filled with networking, fundraising, and celebrations. Numerous after-hours events for the industry are being planned throughout Market Weeks so be sure to save the dates and register to fill in your calendar!
This webpage will have updates leading up to the 2025 Fall Preview. Be sure to check back often on what’s new in LA!
All events listed below are subject to change.
SEP 8
5 p.m.
Toy Building Grand Opening & Ribbon Cutting
The Toy Building, 101 Continental Boulevard
September 8 at 5 p.m.
Thank you to our Platinum Sponsor Esplanade
Kick off our market weeks and celebrate the grand opening of The Toy Association’s NEW Toy Building with drinks, hors d’oeuvres, and networking with fellow toy professionals. Registration is complimentary but will be mandatory.
SEP 9
11 a.m.
Toy Association Member Forum
The Toy Building, 101 Continental Boulevard
September 9 at 11 a.m.
Toy Association members are invited to join Greg Ahearn, President and CEO, and Toy Association staff to hear the latest updates on Association initiatives, including regulatory affairs, experiences, and membership services. The forum provides the opportunity to share your feedback and ideas, and network with other members.
SEP 9
6 p.m.
The Toy Foundation™’s LA Golf & Give FUNdraiser
TopGolf El Segundo
September 9 at 6 p.m.
Thank you to our Presenting Sponsors Amazon and Mattel
Join The Toy Foundation for a night of friendly competition and giving back. Golf experience is not required — whether you're swinging a club or simply enjoying the evening with industry peers, your presence helps make a meaningful difference to support children in need.
SEP 10
2 – 7 p.m.
The Future of Licensing Executive Summit
The Toy Building, 101 Continental Boulevard
September 10 from 2 – 7 p.m.
Presented by X Tracks, this one-day summit explores the trends reshaping the licensing world through panels, keynotes, and fireside chats — all paired with curated networking opportunities that connect entertainment, innovation, and retail.
Registration is required to attend.
SEP 10
5 p.m.
Endless Summer Happy Hour
The Toy Building, 101 Continental Boulevard
September 10 at 5 p.m.
Sponsored by DeForest Search, Powered by Talento
Lose the tie and the heels and unwind after a day of meetings at our Endless Summer Happy Hour, hosted by De Forest Search, featuring Grilled Street Tacos, Caprese Skewers, signature cocktails, classic margaritas, beer and wine, music, and more.
Registration is complimentary but will be mandatory.
Toy Association & Toy Foundation Leadership Meetings
OTIS College or Art & Design
September 11
By invitation only.
SEP 11
6 – 10 p.m.
WIT - Women in Toys, Licensing & Entertainment Wonder Women Awards
The Beverly Hilton, Los Angeles
September 11 from 6 – 10 p.m.
The 2025 Wonder Women Awards will shine a spotlight on the women whose vision, leadership, and commitment to excellence and innovation are making a lasting impact on the toy industry.
Must purchase a ticket to attend.
400 Continental Grand Barbeque
Located in the courtyard between 400 and 300 Continental Blvd.
September 12 from 5:30 – 7:30 p.m.
Open to all industry play professionals.
No registration required.
SEP 15
11 a.m.
Smarter Sourcing for a Better Future: ESCP’s Tools & Trends in Toy Manufacturing
The Toy Building, 101 Continental Boulevard
September 15 at 11 a.m.
The Ethical Supply Chain Program (ESCP) is a comprehensive initiative designed to promote transparency, accountability, and sustainability across the global toy manufacturing supply chain. As the global demand for ethically produced goods grows, our program provides brands, retailers, and manufacturers with trusted sourcing and compliance management services and actionable insights tailored to the unique challenges of the toy industry.
Join ESCP’s Head of Business Development, Todd Merton and Chief Operating Officer, Johnny Kong as they demonstrate their unique Connect Platform Sourcing tool and provide “on the ground” insights on the toy manufacturing landscape from China, SEA and beyond.
California “In-N-Out” Dreaming Hangout
The Toy Building, 101 Continental Boulevard
September 15 from 4:30 - 6:30 p.m.
Ease into the week with casual networking.
Networking Night at 1960 Grand
1960 Grand, El Segundo
September 16 from 5 – 7 p.m.
Visit 1960 Grand for complimentary tacos and a margarita while you take a break from your busy meetings to casually network with industry friends!
SEP 16
7:45 p.m.
POP Inventor Event: Rubee Tuesday at the Laugh Factory
Hollywood Laugh Factory, 8001 W Sunset Blvd, Los Angeles
September 16 at 7:45 p.m.
The second annual POP Inventor networking event during LA Previews brings you Rubee Tuesday — a one-night-only comedy show paired with industry networking at the Hollywood Laugh Factory.
SEP 17
3 – 4 p.m.
The Toy Building, 101 Continental Boulevard, Floor 10
September 17 from 3 – 4 p.m.
During this informative presentation, Juli Lennett, vice president and industry advisor of toys at Circana, will delve into the current state of the U.S. toy market, exploring the impact of tariffs and changing consumer preferences, emerging categories, and the trends that are shaping the industry.
Attendees will gain valuable insights into how the toy industry is performing compared to other industries Circana tracks, as well as the factors driving the toy industry’s resilience in 2025. Lennett will provide an overview of the toy industry performance across categories, brands and licenses, and channels, as well as providing insights on factors impacting the coming holiday season.
RSVP Today
Mattel Global Headquarters, El Segundo, CA
September 19 from 8:30 – 10:30 a.m.
Presented by the El Segundo Chamber of Commerce in partnership with Mattel
A breakfast event and panel discussion will take place at Mattel's headquarters, exploring El Segundo’s impact on the creative economy. The program will include an update on the Otis Creative Economy Report from Westwood Economics, followed by a panel discussion featuring Mattel’s Chief Design Officer Chris Down, representatives from the California Arts Council, and other industry leaders.
Reservations required by September 11.
For more info: 310.322.1220 or director@elsegundochamber.org.
Reserve Your Seat