The Toy Building

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Market Week Events Schedule

Be sure to mark your calendars for events filled with networking, fundraising, and celebrations. Numerous after-hours events for the industry are being planned throughout Market Weeks so be sure to save the dates and register to fill in your calendar!

This webpage will have updates leading up to the 2025 Fall Preview. Be sure to check back often on what’s new in LA!

All events listed below are subject to change.

Save the Date: The Toy Building Opening Night Industry Party
Monday, September 8 at 4:30 p.m.
The Toy Building, 101 Continental Boulevard

All toy industry professionals are invited to a fun-filled evening of drinks, hors d’oeuvres, camaraderie, and building connections with fellow toy professionals at The Toy Building. Registration is complimentary but will be mandatory. Registration will open in August 2025.


The Toy Foundation™’s LA Golf & Give FUNdraiser
Tuesday, September 9 at 6 p.m.
TopGolf El Segundo

As a kickoff to The Toy Association’s LA Fall Preview Market Weeks, come celebrate with the toy industry and give back to children in need!

Purchase Tickets


Save the Date: Happy Hour at The Toy Building
Sponsored by DeForest Search, Powered by Talento
Wednesday, September 10 at 4:30 p.m.
The Toy Building, 101 Continental Boulevard

Registration is complimentary but will be mandatory. Registration will open in August 2025.


Toy Association & Toy Foundation Leadership Meetings
Thursday, September 11
OTIS College or Art & Design

By invitation only.


WIT - Women in Toys, Licensing & Entertainment Wonder Women Awards
Thursday, September 11 from 6 – 10 p.m.
The Beverly Hilton, Los Angeles

Purchase Tickets


Spielwarenmesse Dialogue
Tuesday, September 16 from 11 a.m. – 12 p.m.
The Toy Building, 101 Continental Boulevard, Floor 10

Join Vita Florian Hess, Member of the Executive Board at Spielwarenmesse eG, for an exclusive preview of what awaits you at the Spielwarenmesse in Nuremberg 2026. This presentation will offer a glimpse into the international toy industry’s largest fair, highlighting networking opportunities, emerging trends, and cutting-edge innovations. Whether you're a seasoned professional or a new entrant, you'll gain invaluable insights into the Spielwarenmesse’s potential to shape the toy market.


Networking Night at 1960 Grand
Tuesday, September 16 from 5 – 7 p.m.
1960 Grand, El Segundo

Visit 1960 Grand for complimentary tacos and a margarita while you take a break from your busy meetings to casually network with industry friends!


Circana’s State of the U.S. Toy Industry – Fall Update
Wednesday, September 17 from 3 – 4 p.m.
The Toy Building, 101 Continental Boulevard, Floor 10

Join Juli Lennett, Circana’s Vice President, Industry Advisor Toys, for this informative presentation to understand the impact of changing consumer preferences, emerging categories, and the trends driving the U.S. Toy market. You’ll come away with insights into the drivers of change behind the toy industry’s resiliency, opportunities for growth, and the factors to consider in 2025 and beyond to develop strategies for success.


People of Play Networking Event
Wednesday, September 17
Laugh Factory El Segundo

Details to come.

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