Toy of the Year Awards

Save the Date
February 12, 2021

Nominate Now

No content found

No content found

No content found

2020 Winners

Toy of the Year

Toy of the Year

L.O.L. Surprise! by MGA Entertainment

Disney Pixar Toy Story Basic Figures

Action Figure of the Year

Disney Pixar Toy Story Basic Figures
Mattel, Inc. 

LEGO® CITY Deep Space Rocket and Launch Control

Construction Toy of the Year

LEGO® CITY Deep Space Rocket and Launch Control
LEGO Systems, Inc. 

L.O.L. Surprise! O.M.G. Fashion Dolls

Doll of the Year

L.O.L. Surprise! O.M.G. Fashion Dolls
MGA Entertainment

Fisher-Price® Linkimals™

Infant/Preschool Toy of the Year

Fisher-Price® Linkimals™
Mattel, Inc.

Baby Shark

License of the Year

Baby Shark
Pinkfong

Mars Space Station

Playset of the Year

Mars Space Station
PLAYMOBIL

Coding Critter

Preschool Toy of the Year

Coding Critters
Learning Resources®

LEGO® BOOST Star Wars™ Droid Commander

STEM/STEAM Toy of the Year

LEGO® BOOST Star Wars™ Droid Commander
LEGO Systems, Inc.

Funko's Mystery Minis

People's Choice Award

Rainbocorns Ultimate Sequin Surprise Series 2
ZURU

L.O.L. Surprise! Winter Disco Series

Collectible of the Year

L.O.L. Surprise! Winter Disco Series
MGA Entertainment

Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units

Creative Toy of the Year

Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units
Disney Parks

Pictionary Air

Game of the Year

Pictionary Air
Mattel, Inc.

Harry Potter Invisibility Cloak

Innovative Toy of the Year

Harry Potter Invisibility Cloak
Wow! Stuff

Hatchimals

Outdoor Toy of the Year

Create A Castle 
Create A Castle

Pinkfong Baby Shark Song Puppets with Tempo Control

Plush Toy of the Year

Pinkfong Baby Shark Song Puppets with Tempo Control
WowWee

LEGO® Stranger Things The Upside Down

Specialty Toy of the Year

LEGO® Stranger Things The Upside Down
LEGO Systems, Inc.

Hot Wheels Mario Kart Die-Cast Vehicle Assortment

Vehicle of the Year

Hot Wheels Mario Kart Die-Cast Vehicle Assortment
Mattel, Inc.

Past Winners

2019

Toy of the Year
L.O.L. Surprise! (MGA Entertainment)

People's Choice Award
Unstable Unicorns (TeeTurtle, LLC)

Action Figure of the Year
Jurassic World™ Dinosaur Action Figures (Mattel, Inc.)

Collectible of the Year
LEGO® Harry Potter™ and Fantastic Beasts™ Minifigure Series (LEGO Systems, Inc.)

Construction Toy of the Year
LEGO® Harry Potter™ Great Hall™ (LEGO Systems, Inc.)

Creative Toy of the Year
Cool Maker KumiKreator (Spin Master Ltd.)

Doll of the Year 
L.O.L. Surprise! Eye Spy Under Wraps (MGA Entertainment)

Game of the Year
Disney Villainous™ Game by Wonder Forge (Ravensburger)

Infant/Preschool Toy of the Year 
Fisher-Price® Laugh & Learn® Smart Learning Home™ (Mattel, Inc.)

Innovative Toy of the Year
Botley™ the Coding Robot Activity Set (Learning Resources)

License of the Year 
L.O.L. Surprise! (MGA Entertainment)

Outdoor Toy of the Year
Glove-A-Bubbles (Zing)

Playset of the Year
L.O.L. Surprise! House (MGA Entertainment)

LEGO® Creator Expert Roller Coaster (LEGO Systems, Inc.)

Plush Toy of the Year
Star Wars Ultimate Co-Pilot Chewie (Hasbro, Inc.)

Scruff-A-Luvs (Moose Toys)

Preschool Toy of the Year
Fisher-Price® Think & Learn Rocktopus™ (Mattel, Inc.)

Rookie of the Year
Ollyball - The Ultimate Indoor Play Ball! (VICTURY Sports)

Specialty Toy of the Year
LEGO® Harry Potter™ Hogwarts™ Castle (LEGO Systems, Inc.)

Tech Toy of the Year
Arcade1Up (Tastemakers LLC)

Vehicle of the Year
PAW Patrol Ultimate Rescue Fire Truck (Spin Master Ltd. & Nickelodeon)

 

2018

Toy of the Year
Fingerlings (WowWee USA, Inc.)

L.O.L. Surprise! (MGA Entertainment)

People's Choice Award
Funko's Mystery Minis (Funko, LLC)

Action Figure of the Year
Marvel Guardians of the Galaxy Dancing Groot Figure (Hasbro, Inc.)

Collectible of the Year
Fingerlings (WowWee USA, Inc.)

Construction Toy of the Year
LEGO® Star Wars BB-8™ (LEGO Systems, Inc.)

Creative Toy of the Year
Star Wars Droid Inventor Kit (LittleBits)

Doll of the Year 
Wonder Crew Superhero Will (PlayMonster)

Game of the Year
Soggy Doggy (Spin Master Ltd.)

Infant/Preschool Toy of the Year 
Teddy Ruxpin (Wicked Cool Toys)

Innovative Toy of the Year
Rubie's Jurassic World T-Rex Inflatable Costume (Rubie's Costume Company, Inc.)

License of the Year 
Paw Patrol™ (Spin Master Ltd.)

Outdoor Toy of the Year
Bunch O Balloons (Zuru)

Playset of the Year
Hot Wheels® Super Ultimate Garage (Mattel, Inc.)

Plush Toy of the Year
Disney Junior Minnie’s Walk and Play Puppy (Just Play Products)

Outdoor Toy of the Year
Bunch O Balloons (Zuru)

Preschool Toy of the Year
PAW Patrol My Size Lookout Tower (Spin Master Ltd.)

Rookie of the Year
Antsy Pants™ Build & Play™ Kits (Beach House Group)

Specialty Toy of the Year
LEGO® Star Wars™ Millennium Falcon™ (LEGO Systems, Inc.)

Tech Toy of the Year
LEGO® BOOST Creative Toolbox (LEGO Systems, Inc.)

Vehicle of the Year
PAW Patrol Sea Patroller (Spin Master Ltd.)

 

2017

Toy of the Year
LEGO Friends Amusement Park Roller Coaster (LEGO Systems Inc.)

People's Choice Award
Pop! Collectibles (Funko, LLC)

Action Figure of the Year
DC Super Hero Girls™ Action Figure Assortment (Mattel, Inc)

Active/Outdoor Toy of the Year
Bunch O Balloons (Zuru)

Activity Toy of the Year
Crayola Air Maker Sprayer (Crayola, LLC)

Collectible of the Year
VPop! (Funko, LLC)

Construction Toy of the Year
LEGO Friends Amusement Park Roller Coaster (LEGO Systems Inc.)

Doll of the Year 
Barbie® Fashionista™ Doll (Mattel, Inc.)

Game of the Year
Yeti in My Spaghetti (PlayMonster!)

Infant/Preschool Toy of the Year 
Doc Mcstuffins Toy Hospital Care Cart (Just Play)

Innovative Toy of the Year
Hatchimals (Spin Master Ltd.)

License of the Year 
Paw Patrol™ (Spin Master Ltd.)

Property of the Year
Star Wars (Disney/Lucasfilm Licensing)

Rookie of the Year
3DoodlerStart Essentials Pen Set (WobbleWorks)

Specialty Toy of the Year
LEGO Disney Castle (LEGO Systems Inc.)

Tech Toy of the Year
CodeGamer (Thames & Kosmos)

Vehicle of the Year
Star Wars Air Hogs X-Wing vs. Death Star - Rebel Assault (SpinMaster Ltd.)

 

2016

Toy of the Year
Doc McStuffins Pet Vet Checkup Center (Just Play)

People's Choice Award
Uptown Espresso Kitchen (KidKraft LLC)

Activity Toy of the Year
Bunchems (Spin Master Corp.)

Boy Toy of the Year
ZOOMER DINO™ (Spin Master)

e-Connected Toy of the Year
Disney Infinity 3.0 Edition (Disney)

Educational Toy of the Year
VEX Robotics Robotic Arm (HEXBUG)

Game of the Year
PIE FACE GAME (Hasbro, Inc.)

Girl Toy of the Year 
Shopkins Scoops Ice Cream Truck (Moose Toys)

Infant/Toddler Toy of the Year
Bright Beats Dance & Move BeatBo (Fisher-Price)

Innovative Toy of the Year 
Meccanoid G15 (Spin Master Corp.)

Outdoor Toy of the Year
Razor GFD Fury (Razor USA LLC)

Preschool Toy of the Year 
Doc McStuffins Pet Vet Checkup Center (Just Play)

Property of the Year
Star Wars (Disney/Lucasfilm Licensing)

Specialty Toy of the Year
Tumble Trax™ Magnetic Marble Run (Learning Resources)