Toy of the Year Awards

February 21, 2020 
The Ziegfeld Ballroom, NYC

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Toy of the Year Awards

Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.

Finalists in the toy, game, and license categories will be revealed in the week of November 11, 2019. One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at a dazzling TOTY Awards gala on February 21, 2020. The celebration will kick off the 117th North American International Toy Fair, and include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.


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TOTY Winners

Toy of the Year

See who won in 2019

2019's big winner was L.O.L. Surprise! by MGA Entertainment, which won the distinguished “Toy of the Year” honor. Unstable Unicorns by TeeTurtle, LLC won the coveted “People’s Choice” award for gaining the most votes from consumers.

See the winners
 

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