Toy companies and professionals united at the 25th Anniversary Toy of the Year® (TOTY®) Awards on February 28, 2025 at Cipriani 42nd Street in New York City to celebrate the creativity and innovation of the toy industry and raise money to deliver the power of play to children in need.

The kick-off party to Toy Fair®, nearly 800 guests enjoyed a networking cocktail reception, awards program with 18 winners announced, insightful remarks from the 2025 Toy Industry Hall of Fame inductees, and delectable dessert reception.

A critical industry fundraiser, the TOTY Awards raised more than $900,000 where proceeds will help The Toy Foundation deliver toys and fund play projects to comfort children when and where they need it most.

2025 AWARD WINNERS
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