STEAM Accreditation

Get your products officially 
accredited as STEAM toys

Apply for Accreditation

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The Toy Association is excited to offer a new STEAM Accreditation Program, in partnership with The Good Play Guide™.

STEAM AccreditationThe  accreditation program is open to all toy companies and brands involved in the manufacture, design, and marketing of STEAM products for children. It is based on the criteria outlined in The Toy Association’s “STEAM Toy Assessment Framework”, which defines and details specific characteristics of a good STEAM (science, technology, engineering, arts, and math) toy for various age groups.

The Good Play Guide™ is the official accreditation body for the STEAM Accreditation Program. Founded by Dr. Amanda Gummer, who has a PhD in neuropsychology and over 20 years of experience working with children and families, the Good Play Guide uses a scientifically proven method to evaluate toys. Every toy submitted for evaluation is firstly tested by the important people – children. While the children play, they are observed by professionals who have been trained to carry out research with children in a robust and ethically responsible way. The toys are then evaluated by the Good Play Guide’s team of experts to ensure they meet the strict criteria set in The Toy Association’s “STEAM Toy Assessment Framework”.

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Apply for Accreditation

Please review the accreditation fees below prior to starting your application.


Accreditation Fees

Apply by September 30, 2021 to get 10% off accreditation fees on submissions of 2 or more products!

  Toy Association Member Non-Members
1 product $950 $1,450
2 products submitted together $1,500 $1,950
5 products submitted together $3,000 $4,000
10 products submitted together $5,500 $7,500