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Registration:
Members: Free
Non-members: $99.00
Date & Time:
Thursday, October 9, 2025
2 to 3 p.m. (Eastern)
Objective:
This session provides a practical playbook for marketers building effective kids and family media campaigns. Using data-backed insights and best practices, we’ll explore how to reach kids authentically, engage parents, and maximize retail impact.
Key Topics
- Building Kid-Targeted Media Plans
- Reaching Parents in the Media Mix
- Utilizing Creative for Greater Impact
- Using Flighting to Maximize Returns
- Retail Media in Context
Who Should Attend:
All Toy Association members and non-member toy companies; specifically recommended for executives and staff responsible for advertising and marketing.
What You Will Learn:
In this session, participants will learn actionable takeaways for building smarter, more effective media plans targeting kids and parents:
- Data-backed insights for building kid-targeted media plans
- Which platforms really matter for toy companies
- When you advertise is critical to campaign success
- How to streamline your retail media approach
Moderator:
Anne McConnell, senior director, market research and educational initiatives, The Toy Association
Presenter:
Tim Jones, media director, Blue Plate Media Services
Tim Jones has spent more than 30 years analyzing media research and consumer behavior while building media plans for some of the largest advertisers in the U.S. He has worked across the consumer packaged goods, telecommunications, and retail categories. Prior to joining Blue Plate Media, Tim managed the agency team responsible for media planning and execution for Toys“R”Us, where he gained considerable insights into the toys and games business.