About Us

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing hundreds of companies including manufacturers, retailers, licensors and others who are involved in the youth entertainment industry. Our manufacturing members account for 93% of US toy and game sales, which were approximately $38.2 billion in 2021.


We are the industry’s voice on the developmental benefits of play, promoting play’s positive impact on childhood development to consumers and media through our Genius of Play initiative.


For more than 40 years we have been global leaders in toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org.


The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned Toy Fair and provide members with programs, products, actionable research, and consumer events to help grow their businesses globally.


The Toy Association is committed to charitable support of child- and youth-serving nonprofit organizations, including its related foundation, The Toy Foundation, as well as The Strong National Museum of Play, the Fashion Institute of Technology Toy Design Program and the Otis College of Art and Design Toy Design Program, among other worthy 501(c)3 organizations.

Global Leaders.

As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable, and chair the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.

A Commitment to All People.

As a team serving a creative industry, we believe diversity leads to better outcomes, improved strategy, and more creative thinking. The growth and success of our people drives a high-performing workplace culture dedicated to being a unifying force for members’ creativity, responsibility, and global success. We continually strive to provide an environment focused on equality, inclusion, empowerment, and respect. We seek to attract, develop, and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, ability status or any other dimension of diversity.

The Toy Association is headquartered in the heart of Manhattan with advocacy offices in Washington, DC. View our 2021 Impact Report here.

Our Mission is to be a unifying force for members’ creativity, responsibility, and global success, advocating
for their needs and championing the benefits of play.

Read our full mission statement

Stats & Facts

Founding of the Toy Association

The Toy Manufacturers of America, Inc., was founded on June 9, 1916. Today, it is known simply as The Toy Association, and is dedicated to serving and supporting all businesses involved in creating and delivering toys and games to children.


Legal Status

The Toy Association is a 501(c)6 private, not-for-profit organization with an annual budget of approximately $20 million.


By Laws

The Toy Association’s bylaws were amended on February 22, 2020.


The Association addresses toy safety, promotes play, and tackles legislative and trade issues. Members get exclusive access to business-building services, resources, & events. Join today.




Toy News Tuesday 
Impact Report
Legislative & Safety Updates (members-only news, published as needed)


Secretariat member of the International Council of Toy industries (ICTI), the industry association for the worldwide toy industry.

NY Secretariat of the ICTI Ethical Toy Program which requires factories to uphold standards that support the rights and well-being of their workers.

Secretariat to the International Toy Industry CEO Roundtable, representative of the entire value chain in the global toy industry.

Management services provider to Women In Toys, Licensing & Entertainment, the leading nonprofit global career development and networking organization for women working or seeking to work in the industry.

Sustaining partner to the Canadian Toy Association whose members are manufacturers, importers and distributors of toys, games, seasonal and hobby products.

Member and chair of the ASTM International Standards Developing Committee F15.22 on Toy Safety.

A founding member of the International Consumer Product Health and Safety Organization (ICPHSO). 

Organizational Partner of the National Association for Media Literacy Education (NAMLE).

Member of National Association of Manufacturers (NAM).

Member of the U.S. Chamber of Commerce.


Our Leadership Team

Steve Pasierb
Steve Pasierb
President & chief executive
Adrienne Appell
Adrienne Appell
Executive vice president, marketing communications
Kimberly Carcone
Kimberly Carcone
Executive vice president, global market events
Ed Desmond
Ed Desmond
Executive vice president, global government & regulatory affairs
Kenneth Ebeling
Kenneth Ebeling
Executive vice president, strategic development & member services
Jos Huxley
Jos Huxley
Senior vice president, technical affairs
Joan Lawrence
Joan Lawrence
Senior vice president, standards & regulatory affairs
Pamela Mastrota
Pamela Mastrota
Executive director, The Toy Foundation
Paul Vitale
Paul Vitale
Executive vice president, finance & operations

Let's Connect

Let’s Play. Let’s Learn. Let’s Connect. The Toy Association serves as the voice of the toy industry. We represent countless individuals who bring safe, innovative, and fun toys to kids globally. Connect with us about our work. We want to hear from you!

Contact Us