About Us

Founded on June 9, 1916 as the Toy Manufacturers of America, Inc., The Toy Association®, Inc. leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.8 billion, and its more than 900 members drive the annual $41 billion U.S. domestic toy market.


We are the industry’s voice on the developmental benefits of play, promoting play’s positive impact on childhood development to consumers and media through our Genius of Play initiative.


For more than 40 years we have been global leaders in toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org.


The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned Toy Fair® (aka the North American International Toy Fair®) and provide members with programs, products, actionable research, and consumer events to help grow their businesses globally.


The Toy Association is committed to charitable support of child- and youth-serving nonprofit organizations, including its related foundation, The Toy Foundation®, as well as The Strong National Museum of Play, the Fashion Institute of Technology Toy Design Program and the Otis College of Art and Design Toy Design Program, among other worthy 501(c)3 organizations.

Global Leaders.

As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable, and chair the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.

A Commitment to All People.

As a team serving a creative industry, we believe diversity leads to better outcomes, improved strategy, and more creative thinking. The growth and success of our people drives a high-performing workplace culture dedicated to being a unifying force for members’ creativity, responsibility, and global success. We continually strive to provide an environment focused on equality, inclusion, empowerment, and respect. We seek to attract, develop, and advance the most talented individuals regardless of their race, sexual orientation, religion, age, gender, ability status or any other dimension of diversity.

The Toy Association is headquartered in the heart of Manhattan. It is a is a 501(c)6 private, not-for-profit organization with an annual budget of approximately $20 million. Read our 2023 Impact Report here or view our bylaws here

Our Mission is to be a unifying force for members’ creativity, responsibility, and global success, advocating
for their needs and championing the benefits of play.

Read our full mission statement