Toys“R”Us Canada Seeking Spring ’22 Products in Second Private Preview

April 5, 2021 | The Toy Association has announced that on May 18 toymakers will have a second exclusive opportunity to connect with Toys“R”Us (TRU) Canada buyers seeking product for their spring 2022 collections. The application deadline is Monday, April 12 at 5 p.m. (Eastern).

This is an open call for any toy company not currently selling to TRU Canada.

“The second product preview with Toys“R”Us Canada highlights how these events are continuing to move businesses forward well beyond the 2021 timeframe,” said Tim Knock, director of event marketing at The Toy Association. “In the absence of the typical in-person previews that would give buyers a first look at spring ’22 lines this time of year, this is the ideal virtual venue to put your products in front of a leading Canadian retailer, tap into a new market, and gain critical feedback from top buyers.”

TRU Canada buyers are specifically focused on spring ’22 products, including seasonal outdoor toys and ride-ons, as well as collectibles, dolls, learning toys, and more (click here for full list of product categories). The retailer is also looking to meet with Black- and female-owned businesses as well as companies with Made in Canada product.

Once the submission period closes on April 12, TRU Canada will review all applicants. Selected companies will be notified by The Toy Association by April 23 and will be required to pay a participation fee. If multiple products are chosen by the retailer for separate meetings, multiple participation fees will apply. A live Zoom pitch prep session will be hosted by The Toy Association on May 10 ahead of the preview event on May 18.

To date, The Toy Association has connected hundreds of toymakers with leading retailers including ALDI, Claire’s, Family Dollar, Meijer, QxH (QVC and HSN), Spencer’s, Target, TRU Canada, and Urban Outfitters. For more information about The Toy Association’s go-to-market events, contact Tim Knock, director of event marketing.