President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President's Letter: Slowdown? We're Not Slowing Down!

Toy Association President Steve Pasierb discusses how despite a slowdown in toy sales, The Toy Association is picking up speed to advocate and serve the greater play community.


President’s Letter: Toy Industry Year in Review & Outlook for 2022

Toy Association President & CEO Steve Pasierb recaps the new forms of disruption, uncertainty, and opportunities 2021 created for the toy industry and looks ahead at what 2022 may hold.


President's Letter: Toy Safety Every Day, Not Just The Holidays

Toy Association President & CEO Steve Pasierb recaps the Association’s first official Toy Safety Awareness Month in November and addresses how its intensive push educated more parents and caregivers about safe toy shopping/selection, spotting counterfeits in online marketplaces, safe play at home, and misinformation from inaccurate annual “unsafe toys” lists.


President's Letter: The World Delivers Boatloads of Uncertainty but Not Always Toys

As total sales results through the second quarter continue to demonstrate growth and positive news for the U.S. business of toys and play, Toy Association President & CEO Steve Pasierb discusses the risk for many toy companies across our broad and diverse membership in the second half of 2021.