Research

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Now Available: New Market Research on the American Kid Consumer & Entertainment Properties
March 28, 2024
 
Toy Association members are encouraged to take advantage of two new reports that feature updated market research from BrandTrends to help confidently expand their businesses in the U.S.

 
Member Exclusive: Latest Trend Hunter Report Highlights What’s New in AI
February 23, 2024
 
Toy Association members can now access a complimentary new Trend Hunter report that explores the latest innovations in AI, how consumer behavior is adapting to AI, and how AI is being incorporated in children’s products.

 
New Member-Exclusive White Paper Unveils New Kids’ Content Trends in the U.S.
January 2, 2024
 
The Toy Association™ is making market research from Precise TV & Giraffe Insights available to help companies confidently grow their businesses in the U.S.

 
Member Exclusive: Latest Trend Hunter Report Highlights What’s New in Gaming
December 8, 2023
 
Toy Association members can now access a complimentary new Trend Hunter report that explores what’s new and emerging in the gaming space, including new initiatives, tools, accessories, software, and other innovations.

 
Member Exclusive: Gain a Strategic Edge with Exclusive Industry Marketing Insights
December 4, 2023
 
The Toy Association™ is reminding member manufacturers, distributors, and importers that they have exclusive access to the executive summary of the Association’s 2023 Marketing & Advertising Study.

 
Exclusive Marketing & Advertising Insights Now Available to Toy Association Members
October 26, 2023
 
The Toy Association™ is offering an executive summary of its 2023 Marketing & Advertising Study exclusively to member manufacturers, distributors, and importers. To receive a copy of the report, reach out to Anne McConnell, senior director of market research and data strategy at The Toy Association.

 
Member Exclusive: Latest Trend Hunter Report Explores ‘Maker Culture’ Trends
October 11, 2023
 
Toy Association members can now access a complimentary new Trend Hunter report that explores emerging trends in “maker culture,” including DIY activities, curated activity kits, subscription services, and more that are helping to make at-home consumption and engagement of goods much easier for consumers.

 
License Global's Top Licensors Report 2023 Now Available
September 1, 2023
 
License Global’s “Top Global Licensors Report 2023” is now available, offering industry professionals insight into the licensed consumer products and experiences market, in addition to a detailed analysis of global retail sales and the strategies that drove their success in the previous year.

 
Member Exclusive: Latest Trend Hunter Report Explores Retail Innovation
August 10, 2023
 
Toy Association members can now access a complimentary new Trend Hunter report that explores emerging trends in retail, including e-commerce innovation, alternate in-store experiences, and more.

 
Member Exclusive: Latest Trend Hunter Report Analyzes Impact of AI on Consumer Products
June 16, 2023
 
Toy Association members can now access a complimentary new Trend Hunter report that explores the ways companies are investing in artificial intelligence (AI) to incorporate the technology into consumer products and experiences, from tracking in-store inventory to action figures that can hold a conversation.

 
Member Exclusive: Circana’s 2022 Global Toy Market Report Now Available
June 12, 2023
 
The Global Toy Market Report: Annual 2022 Data from Circana (formerly The NPD Group) is now available exclusively to Toy Association members.