Date (year/month):    
Trend Hunter Report Encourages Brands to Tap into Nostalgia
February 14, 2020’s latest free monthly report for Toy Association members centers on a trend that may never go out of style: nostalgia.

Toy Fair Global Market Sessions: Learn How to Succeed in Japan and the U.S.
January 21, 2020
The Toy Association will present its latest global market research on Japan and the U.S. during two Knowledge Network seminars at the 117th Toy Fair New York. The seminars will provide in-depth analyses to help companies confidently expand their businesses in these markets.

Member Exclusive Research: Finding Success Without the Old TRU
January 20, 2020
Toy manufacturers need to alter their distribution and marketing strategies in order to scale their businesses in a world without the old Toys”R”Us (TRU) model, according to new research conducted by Vanderbilt University in cooperation with The Toy Association.

President’s Letter: The Path to 2020 Primed by 2019 Accomplishments
January 14, 2020
Toy Association President & CEO Steve Pasierb updates the industry on a range of impactful market events, membership achievements, research, communications programs, and more that are working to help members.

Sustainability in the Toy Aisles: New Trend Hunter Report
January 3, 2020’s latest free monthly report for Toy Association members explores trends around sustainability, eco-friendly alternatives, and up-cycling tactics as it relates to toys and play.

Modern Play's Impact on Toys & Games: Trend Hunter Report
December 10, 2019’s latest free monthly report for Toy Association members explores what’s new in toys, playtime, and gaming.

Creating a More Inclusive & Diverse Workplace
December 3, 2019
Members of The Toy Association are invited to review findings from the new Diversity & Inclusion Committees inaugural report.

Member Exclusive: NPD’s Children & Influencer Platforms Study Now Available
November 25, 2019
The NPD Group’s Children & Influencer Platforms Study is now available to Toy Association member companies.

Toy Association Webinar to Explore How Influencer Platforms Impact Kids’ Habits
November 15, 2019
Learn how kids are engaging with key social and digital platforms in The Toy Association’s webinar, “Children & Influencer Platforms: New Research from The NPD Group,” on November 21.

1 in 3 Parents Don't Know that Counterfeit Toys are Lurking Online
November 4, 2019
Nearly one in three parents don’t know that counterfeit toys are lurking online. Before clicking “Add to Cart” follow these tips for avoiding fraudulent toys that might be unsafe this holiday season.

Influencer Platforms, Kids’ Habits Explored in Toy Association Webinar
October 25, 2019
Toy professionals who want to take a closer look at how kids are engaging with key influencer platforms can join The Toy Association’s upcoming webinar, "Children & Influencer Platforms: New Research from The NPD Group."

Could Escapism Trend Impact Toys? Find Out in New Trend Hunter Report
October 18, 2019
Learn about how consumers are escaping the daily hustle and how it’s impacting their entertainment and lifestyle choices in’s latest monthly report, free to Toy Association members.

Investigating Mental & Emotional Well-Being: New Trend Hunter Report
September 23, 2019
Members of The Toy Association can access’s latest free monthly report, which examines the growing consumer interest in self-care and mental health and ways brands can tap into the conversation.

Exploring a Culture of Convenience: New Trend Hunter Report
August 23, 2019’s latest free monthly report for Toy Association members explores how consumer demand for “convenience” is impacting businesses and the products and services they sell.

Toy Association’s Anne McConnell Named to The Strong Museum’s Research, Interpretation, & Education
July 31, 2019
The Strong National Museum of Play has named The Toy Association’s Anne McConnell to the museum’s Research, Interpretation, and Education Committee. The Committee assists The Strong’s Board of Trustees in overseeing, directing, developing, and reviewing policies for the interpretive and educational programs at the museum, which includes physical and online exhibits, museum publications (such as the American Journal of Play), school lessons, and The Strong’s Woodbury School.