Date (year/month):    
Now Available: Member-Exclusive Market Research on the American Kid Consumer
March 16, 2023
Toy Association members are encouraged to take advantage of new market research from Kidz Global/BrandTrends to help confidently expand their businesses in the U.S.

Toy Association Members Encouraged to Provide Input on Sustainability Goals
February 23, 2023
In order to better serve members in support of their sustainability goals, The Toy Association is conducting a survey to gain insight into the important work companies are doing with environmental social governance (ESG) initiatives.

Member Exclusive: Understanding the ‘Experience Economy’ – A Trend Hunter Report
February 9, 2023
Toy Association members can now access a new, free Trend Hunter report to help expand and elevate their experiential marketing and service offerings to better engage, communicate, and connect with today’s consumers.

Toy Association Members Encouraged to Give Feedback
January 27, 2023
The Toy Association is conducting a brief survey (five questions) to better understand the issues facing the toy and play community during these changing times.

Latest Trend Hunter Report Analyzes STEAM Trends for the Next Generation
December 19, 2022’s latest free report for Toy Association members explores the tools, platforms, and toys that encourage enhanced learning and literacy in STEAM fields for the Gen Z and Gen Alpha demographics.

NRF Predicts 6 to 8 Percent Increase in Holiday Retail Spending this Year
November 3, 2022
NRF forecasts that retail sales from November 1 to December 31 will grow approximately 6 to 8 percent — to between $942.6 billion and $960.4 billion — when compared to 2021.

Latest Trend Hunter Report Taps into the Gen Z Lifestyle
October 20, 2022’s latest free report for Toy Association members explores emerging products, marketing tactics, and other initiatives relevant to the Gen Z demographic, which includes anyone born from 1997 to 2012.

New Toy Association White Paper Analyzes the Future of Toy Sourcing
October 14, 2022
Toy manufacturers may want to consider diversifying their supply chains and moving to alternate toy manufacturing hubs, according to a new white paper prepared by Toy Team Asia Managing Director Steve Reece in collaboration with The Toy Association. The report, “Toy Sourcing: The Next 10 Years, Changes, Challenges & Opportunity!” is now available for free.

Latest Trend Hunter Report Looks at Evolution of Live Commerce
August 18, 2022’s latest free report for Toy Association members looks at how shopping, especially e-commerce, is evolving to be more interactive, engaging, and aligned with consumer lifestyles.

Shoppers Clicking Less and Returning to Bricks-and-Mortar
June 17, 2022
Recent reports indicate in-person shopping is on the upswing after taking a serious backseat to e-commerce during two years of pandemic impacts.

Latest Trend Hunter Report Explores Changing Landscape of Social & Online Influence
June 16, 2022’s latest free report for Toy Association members looks at ways brands are tapping into the power of social media, the changing face of influencers, and more.

Latest Trend Hunter Report Offers Guidance on Going Carbon-Negative
April 13, 2022’s latest free report for Toy Association members examines new innovations and insights around carbon-negative initiatives, pollution management, and carbon tracking.