Research

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Is Your Brand Prepared to Combat Online Counterfeits This Holiday?
November 17, 2020
 
More than ever, holiday 2020 is shaping up to be a make-or-break season for toymakers. And with more families expected to shop online this holiday, the risks of counterfeit products lurking in online marketplaces are even higher. To help combat these threats, The Toy Association is encouraging its members to attend the upcoming Red Points webinar offering brands practical tips and insights to protect their online assets and consumers.

 
New IBM White Paper Explores Blockchain as a Must-Use Tool for Toy Industry
November 6, 2020
 
Blockchain technology presents toy companies with the opportunity to improve their inventory levels, better protect their IP, and create faster and more accurate transactions, according to a new white paper prepared by IBM in collaboration with The Toy Association.

 
Creating Branded Experiences from the Safety of Home: New Trend Hunter Report
October 30, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how brands’ curated offerings are simplifying the purchasing process amid the pandemic while also targeting specific consumer needs and rituals.

 
FAKE TOYS – REAL PROBLEM: Toy Association Urges Gift-Givers to Shop Safely Online this Holiday
October 20, 2020
 
The upcoming holidays should be a time to relax after a long year, but parents need to be vigilant about ensuring counterfeit and imitation toys – which have the potential to be unsafe – do not end up under the tree.

 
Helping Members Navigate the Current Business of Play
September 29, 2020
 
Despite the many challenges 2020 has presented, The Toy Association has continued to adapt and evolve to deliver its members the most up-to-date insights and tools they need to expand their businesses, form new connections, and successfully navigate into 2021 and beyond.

 
Exploring the Power of Community: New Trend Hunter Report
September 23, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how consumer skepticism of big brands has steered shoppers toward smaller businesses that put the focus on peer-to-peer engagement and community.

 
76 Percent of Parents Say Educational Play is Best Way to Prep Kids for New School Year
August 18, 2020
 
If you are worried your child will be below grade level this fall as a result of classroom time lost because of COVID-19, you are not alone. According to a new survey, commissioned by The Genius of Play and conducted by OnePoll, 65% of parents expressed concerns their child would be behind due to the disrupted 2019–2020 school year.

 
Trend Hunter Report: How Digital & Virtual Experiences Can Keep Consumers Active
August 14, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how digital solutions, such as AR and AI, and other creative alternatives can be used to boost the physical and mental health of consumers amid COVID-19.

 
Fandom as a Marketing Tool: New Trend Hunter Report
June 26, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explores what’s new in pop culture fandom and how brands are adapting their strategies to better engage and serve fans.

 
White Paper Encourages Toymakers to Look Beyond Credit Insurance Amid Pandemic
June 12, 2020
 
Retail is experiencing one of the fastest transformations of any sector in response to COVID-19 and factoring may present the best solution for companies trying to plan ahead and finance for the future, according to a new white paper by Rosenthal & Rosenthal commissioned by The Toy Association.

 
Trend Hunter Report Examines ‘Authenticity’ in Brand Marketing
June 2, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explains how, in order to create more authentic connections with consumers, brands are developing more honest digital engagements to create approachability.

 
May 14 Webinar to Examine the Future of Retail
May 12, 2020
 
The NPD Group will discuss how to navigate the economic challenges the COVID-19 pandemic has created at retail in a Toy Association webinar this Thursday.

 
Toy Association Releases 2019 Annual Report
May 12, 2020
 
The Toy Association’s 2019 Annual Report, “A World of Possibilities,” is now available online.

 
Trend Hunter Report Explores the Subscription Economy
May 4, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members looks at how subscriptions and delivery models are changing the ways consumers shop, consume products, and interact with brands.

 
Participate in The Toy Association’s 2020 Toy Industry Financial & Operating Benchmark Study
March 24, 2020
 
The Toy Association has partnered with Industry Insights, Inc. to conduct a confidential 2020 Toy Industry Financial & Operating Benchmark Study for member toy companies.

 
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