Research

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Deadline Extended to May 31 for 2021 Toy Industry Financial Benchmark Study
April 26, 2021
 
Toy Association members who want to learn how their company’s finances stack up against the competition now have until May 31 to participate in the confidential “2021 Toy Industry Financial & Operating Benchmark Study,” conducted in partnership with Industry Insights. Participation in the study is free.

 
Latest Research from The Insights Family Shows Kids Want Eco-Friendly Toys
April 21, 2021
 
More than ever, families are seeking eco-friendly designed toys (and packaging) that teach kids about sustainability – a top 2021 trend identified by The Toy Association in February and supported by data from The Insights Family, a global leader in kids, parents, and family market intelligence.

 
Reminder: Responses due April 30 for Toy Industry Financial Benchmark Study
April 19, 2021
 
Toy Association member companies looking to gain critical insights into how their financial metrics compare to other toy companies of similar size, category, and distribution channel are being reminded to submit their responses for the confidential 2021 Toy Industry Financial & Operating Benchmark Study, conducted in partnership with Industry Insights. Participation in the study is free; responses are due April 30.

 
New Trend Hunter Report Explores Sustainability, Eco Initiatives & Upcycling
April 13, 2021
 
TrendHunter.com’s latest free report for Toy Association members looks at how brands are diving into the conservation economy – from upcycling waste, to low/zero waste retail and manufacturing.

 
New Kidz Global Research Shows COVID-19 Had Positive Impact on Holiday Toy Buying
March 30, 2021
 
Fifty-two percent of U.S. parents spent more on holiday presents in 2020 compared to 2019 with toys and games being the main category they were willing to spend more on, according to research prepared by Kidz Global on behalf of The Toy Association.

 
After a Year of Turmoil, How Did Your Finances Stack Up Against Your Competition?
March 22, 2021
 
Toy Association member companies looking to gain critical insights into how their financial metrics compare to other toy companies of similar size, category, and distribution channel are invited to participate in a confidential 2021 Toy Industry Financial & Operating Benchmark Study, conducted in partnership with Industry Insights. Participation in the study is free; responses are due April 30.

 
New Webinar: NPD to Examine Impact of Subscription Video on Demand on Toy Sales
February 15, 2021
 
Learn how content on subscription video on demand (SVOD) services can help drive toy sales in The Toy Association’s upcoming webinar, “SVOD + Toy Merchandising: The NPD Group Shares New Opportunities to Grow Your Audience.”

 
New Research: A Digital Marketing Guide to Attract the Kid Consumer
February 2, 2021
 
Kids’ screen time rose up to 50 percent in 2020, as everything from playdates to learning to entertainment shifted into digital environments, according to new research from kidtech firm SuperAwesome.

 
NPD: U.S. Toy Industry Retail Sales Rose 16 Percent in 2020
January 26, 2021
 
The COVID-19 pandemic along with associated changing consumer behaviors contributed to a 16 percent increase in U.S. toy retail sales (reaching $25.1 billion) in 2020, according to The NPD Group.

 
Toy Association Releases “STEAM Toy Assessment Framework” to Help Companies Create New Toys
January 11, 2021
 
What key steps can toy companies take to create playthings that encourage parents and children to embrace and understand STEAM (science, technology, engineering, arts, and math) concepts? A new “STEAM Toy Assessment Framework,” released today by The Toy Association, provides a definitive answer with a three-step model and clearly defined rating criteria with learning goals for five distinct age groups.

 
Trend Hunter Report: AI & Multisensation Create Deeper Connections with Consumers
January 4, 2021
 
TrendHunter.com’s latest free monthly report for Toy Association members explores innovations in artificial intelligence (AI) and the rise of interactive multi-sensory experiences.

 
President's Letter: Cool in a Crisis - Focused on the Possible
December 22, 2020
 
In his year-end address, Toy Association President & CEO Steve Pasierb discusses how 2020 challenged every aspect of our lives – yet, along with all the bad, came a heartening focus on family, connection, and human interaction. His letter takes a look back at some of the actions and innovations The Toy Association team, its board, and volunteer committees drove forward in spite of everything.

 
Trend Hunter Report: How Brands are Helping Older Consumers Feel Like Kids Again
December 11, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how brands are better supporting aging consumers through playful products and experiences that encourage independence, connectivity, and exploration.

 
Is Your Brand Prepared to Combat Online Counterfeits This Holiday?
November 17, 2020
 
More than ever, holiday 2020 is shaping up to be a make-or-break season for toymakers. And with more families expected to shop online this holiday, the risks of counterfeit products lurking in online marketplaces are even higher. To help combat these threats, The Toy Association is encouraging its members to attend the upcoming Red Points webinar offering brands practical tips and insights to protect their online assets and consumers.

 
New IBM White Paper Explores Blockchain as a Must-Use Tool for Toy Industry
November 6, 2020
 
Blockchain technology presents toy companies with the opportunity to improve their inventory levels, better protect their IP, and create faster and more accurate transactions, according to a new white paper prepared by IBM in collaboration with The Toy Association.

 
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