|
| |
|
|
Now Available: Member-Exclusive Market Research on the American Kid Consumer
March 16, 2023
|
|
Toy Association members are encouraged to take advantage of new market research from Kidz Global/BrandTrends to help confidently expand their businesses in the U.S.
|
| |
|
|
Toy Association Members Encouraged to Provide Input on Sustainability Goals
February 23, 2023
|
|
In order to better serve members in support of their sustainability goals, The Toy Association is conducting a survey to gain insight into the important work companies are doing with environmental social governance (ESG) initiatives.
|
| |
|
|
Member Exclusive: Understanding the ‘Experience Economy’ – A Trend Hunter Report
February 9, 2023
|
|
Toy Association members can now access a new, free Trend Hunter report to help expand and elevate their experiential marketing and service offerings to better engage, communicate, and connect with today’s consumers.
|
| |
|
|
Toy Association Members Encouraged to Give Feedback
January 27, 2023
|
|
The Toy Association is conducting a brief survey (five questions) to better understand the issues facing the toy and play community during these changing times.
|
| |
|
|
Latest Trend Hunter Report Analyzes STEAM Trends for the Next Generation
December 19, 2022
|
|
TrendHunter.com’s latest free report for Toy Association members explores the tools, platforms, and toys that encourage enhanced learning and literacy in STEAM fields for the Gen Z and Gen Alpha demographics.
|
| |
|
|
NRF Predicts 6 to 8 Percent Increase in Holiday Retail Spending this Year
November 3, 2022
|
|
NRF forecasts that retail sales from November 1 to December 31 will grow approximately 6 to 8 percent — to between $942.6 billion and $960.4 billion — when compared to 2021.
|
| |
|
|
Latest Trend Hunter Report Taps into the Gen Z Lifestyle
October 20, 2022
|
|
TrendHunter.com’s latest free report for Toy Association members explores emerging products, marketing tactics, and other initiatives relevant to the Gen Z demographic, which includes anyone born from 1997 to 2012.
|
| |
|
|
New Toy Association White Paper Analyzes the Future of Toy Sourcing
October 14, 2022
|
|
Toy manufacturers may want to consider diversifying their supply chains and moving to alternate toy manufacturing hubs, according to a new white paper prepared by Toy Team Asia Managing Director Steve Reece in collaboration with The Toy Association. The report, “Toy Sourcing: The Next 10 Years, Changes, Challenges & Opportunity!” is now available for free.
|
| |
|
|
Latest Trend Hunter Report Looks at Evolution of Live Commerce
August 18, 2022
|
|
TrendHunter.com’s latest free report for Toy Association members looks at how shopping, especially e-commerce, is evolving to be more interactive, engaging, and aligned with consumer lifestyles.
|
| |
|
|
Shoppers Clicking Less and Returning to Bricks-and-Mortar
June 17, 2022
|
|
Recent reports indicate in-person shopping is on the upswing after taking a serious backseat to e-commerce during two years of pandemic impacts.
|
| |
|
|
Latest Trend Hunter Report Explores Changing Landscape of Social & Online Influence
June 16, 2022
|
|
TrendHunter.com’s latest free report for Toy Association members looks at ways brands are tapping into the power of social media, the changing face of influencers, and more.
|
| |
|
|
Latest Trend Hunter Report Offers Guidance on Going Carbon-Negative
April 13, 2022
|
|
TrendHunter.com’s latest free report for Toy Association members examines new innovations and insights around carbon-negative initiatives, pollution management, and carbon tracking.
|
| |