Events & Trade Shows

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Nominations are Now Open for 2025 Toy & Game International Excellence Awards Lifetime Achievement

5/19/2025
Nominations are now open for the prestigious Lifetime Achievement honor at the 2025 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP). Taking place on November 8, this year’s event marks the TAGIEs’ 18th year celebrating the outstanding innovators, designers, retailers, suppliers, PR professionals, and marketers who drive creativity and success across the global toy and game industry.

 

Temporary Showroom Space Now Available for Rent at LA Toy Building

5/12/2025
As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.

 

The Toy Association™ Launches Toy Fair® University Content Series this Summer

5/9/2025
The Toy Association™ is making all Toy Fair® 2025 educational programming accessible to all toy industry professionals through on-demand videos captured from the Toy Fair University stage.

 

Be Part of the First-Ever ‘Wishlist Weekend’ at the Chicago Toy & Game Fair

4/17/2025
This year’s Chicago Toy & Game Fair (CHITAG) will take place November 8 to 9 in Rosemont, IL, during the first-ever “Wishlist Weekend” — a new celebration designed to kick off the holiday shopping season with discovery and hands-on fun.

 

President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates

4/17/2025
The Toy Association’s President & CEO Greg Ahearn announces important updates to Toy Fair® and The Toy Building as the toy industry navigates the current global tariff landscape.

 

Toy Fair® 2026 Booth Renewal Applications Open May 1: What You Need to Know

4/8/2025
The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.

 

Toy Fair® Media Impressions Reach 3.5 Billion: Read the Recap Report

3/24/2025
The Toy Association’s Toy Fair® 2025 Media Recap is now available. The report provides insight into global media coverage for the largest toy tradeshow in the Western Hemisphere, which took place March 1 to 4 in New York City.

 

Get in Front of Consumers and Media this November at CHITAG Fair

3/21/2025
As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.

 

Toy Trends: Recording Now Available

3/17/2025
The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

 

The Toy Association’s Toy Building Sees Strong Demand as First Leasing Floor Sells Out

3/14/2025
The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.

 

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