Events & Trade Shows

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Be Part of the First-Ever ‘Wishlist Weekend’ at the Chicago Toy & Game Fair

4/17/2025
This year’s Chicago Toy & Game Fair (CHITAG) will take place November 8 to 9 in Rosemont, IL, during the first-ever “Wishlist Weekend” — a new celebration designed to kick off the holiday shopping season with discovery and hands-on fun.

 

President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates

4/17/2025
The Toy Association’s President & CEO Greg Ahearn announces important updates to Toy Fair® and The Toy Building as the toy industry navigates the current global tariff landscape.

 

Toy Fair® 2026 Booth Renewal Applications Open May 1: What You Need to Know

4/8/2025
The 120th Toy Fair®, the largest and most influential toy trade show in the Western Hemisphere, will take place at the Javits Center in New York City from February 14 to 17, 2026. The period for returning Toy Fair® exhibitors to submit their renewal applications will open on May 1.

 

Toy Fair® Media Impressions Reach 3.5 Billion: Read the Recap Report

3/24/2025
The Toy Association’s Toy Fair® 2025 Media Recap is now available. The report provides insight into global media coverage for the largest toy tradeshow in the Western Hemisphere, which took place March 1 to 4 in New York City.

 

Get in Front of Consumers and Media this November at CHITAG Fair

3/21/2025
As families gear up for the holiday season, People of Play™, a division of The Toy Association™, presents the Chicago Toy & Game Fair (CHITAG) from November 8 to 9 in Rosemont, IL, offering toy and game companies a unique opportunity to connect directly with media and their core end-user audiences in an engaging, hands-on environment. Booth space is now available for CHITAG, offering toy and game manufacturers a prime opportunity to engage directly with their audiences and tap into the excitement of the ultimate toy-buying time of year.

 

Toy Trends: Recording Now Available

3/17/2025
The Toy Association’s Toy Trends Briefing, which first unveiled new trend insights and research to an audience of hundreds of media, buyers, and toy professionals during Toy Fair® 2025 in New York City, is now available to view online.

 

The Toy Association’s Toy Building Sees Strong Demand as First Leasing Floor Sells Out

3/14/2025
The Toy Building, located at 101 Continental Blvd., is available for lease across four fully renovated floors, featuring 65 premium showrooms ready for move-in on August 1, 2025. Showroom space on the first available floor (12) is sold out, prompting the early opening of an additional floor for leasing ahead of the crucial fall preview season.

 

Toy Fair’s Student Congress Welcomes Hundreds of Students Interested in Toy Careers

3/13/2025
Toy Fair® 2025 had a record-breaking turnout of students eager to explore career opportunities in the toy industry. More than 530 undergraduate students attended Toy Fair to take advantage of educational sessions and explore the show floor, with over 300 participating in the day-long Student Congress program, which took place on Sunday, March 2, at the Javits Center in New York City.

 

Toy Companies Contribute $1.3 Million to Support Children in Need through The Toy Foundation™

3/11/2025
There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair®, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.

 

119th Toy Fair Unites Global Play Community to Drive Business Growth & Celebrate Latest Innovations

3/10/2025
The Toy Association’s 119th Toy Fair® brought the global play community to New York City’s Javits Center to place orders, build business connections, and explore the latest trends and innovations in toys across the equivalent of nearly eight football fields of exhibition space.

 

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