Events & Trade Shows

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Toy Fair® 2026: Renew Exhibit Space by June 22 & Other Key Dates

Toy companies and play professionals interested in participating in the next Toy Fair®, taking place February 14 to 17, 2026 at the Javits Center in New York City, are encouraged to take note of the important announcements and reminders outlined as follows.

 

Nominations Now Open for 2025 Toy & Game Innovation Excellence Awards

Nominations are now open for the 2025 Toy & Game Innovation Excellence (TAGIE) Awards, presented by the People of Play™.

 

Behind the Scenes of Toy Fair® University Speaker Selection

With applications now open for Toy Fair® University speaker presentations, Toy News Tuesday editors caught up with Jackie Retzer, director of event management at The Toy Association™, to pull back the curtain on what it takes to land a spot on the Toy Fair University stage.

 

Price Reduced for Temporary Showroom Space at The Toy Building this Fall

In a move to support the toy industry, The Toy Association™ has set a flat rate of $29 per square foot for all temporary showroom space at The Toy Building in El Segundo this fall.

 

Toy Fair® 2026 Booth Renewal Applications Open June 2

The renewal application period for returning Toy Fair® exhibitors is scheduled to open on June 2. The 120th Toy Fair, the toy industry’s most iconic and influential marketplace, will return to the Javits Center in New York City from February 14 to 17, 2026.

 

Nominations are Now Open for 2025 Toy & Game International Excellence Awards Lifetime Achievement

Nominations are now open for the prestigious Lifetime Achievement honor at the 2025 Toy & Game International Excellence (TAGIE) Awards, hosted annually by People of Play™ (POP). Taking place on November 8, this year’s event marks the TAGIEs’ 18th year celebrating the outstanding innovators, designers, retailers, suppliers, PR professionals, and marketers who drive creativity and success across the global toy and game industry.

 

Temporary Showroom Space Now Available for Rent at LA Toy Building

As toy companies continue to navigate a shifting business landscape and cost pressures from tariffs, The Toy Association™ is now offering flexible showroom leasing options at The Toy Building in El Segundo, California. Effective immediately, temporary showrooms are available for the September 2025 LA Fall Preview® at the same competitive 2024 pricing, offering a solution for companies that require a presence in LA without a long-term commitment.

 

The Toy Association™ Launches Toy Fair® University Content Series this Summer

The Toy Association™ is making all Toy Fair® 2025 educational programming accessible to all toy industry professionals through on-demand videos captured from the Toy Fair University stage.

 

Be Part of the First-Ever ‘Wishlist Weekend’ at the Chicago Toy & Game Fair

This year’s Chicago Toy & Game Fair (CHITAG) will take place November 8 to 9 in Rosemont, IL, during the first-ever “Wishlist Weekend” — a new celebration designed to kick off the holiday shopping season with discovery and hands-on fun.

 

President’s Letter: Supporting Our Industry Through Uncertainty — Important Event Updates

The Toy Association’s President & CEO Greg Ahearn announces important updates to Toy Fair® and The Toy Building as the toy industry navigates the current global tariff landscape.