Events & Trade Shows

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Toy Fair® Exhibitors: Book Your Product Preview Appointment Today

The annual Toy Fair® Product Preview provides exhibitors with an exclusive platform to showcase their key drivers and collaborate with the Toy Fair PR team ahead of the show (taking place March 1 to 4). This free opportunity maximizes exposure for exhibitors and plays a pivotal role in shaping the media narrative surrounding Toy Fair, including what top toy trends the press should look out for.

 

Get Ready for Toy Fair® 2025 with Essential Exhibitor Preparation Tips

Companies planning to showcase their playthings at Toy Fair® 2025 are encouraged to sign up for “Toy Fair Checklist,” an upcoming Exhibitor Academy webinar taking place Thursday, January 16 at 2 p.m. (Eastern).

 

Last Chance: TOTY® Awards Voting Closes January 10

The 25th Toy of the Year® (TOTY®) Awards are just a few weeks away, and time is running out to vote to determine which finalists will take home a prestigious award. The winners will be announced at the TOTY Awards ceremony on Friday, February 28.

 

People of Play Welcomes Shannon Swindle

People of Play (POP) is excited to announce that Shannon Swindle, a respected leader in the toy and game industry, has joined the organization as the new Director of People of Play. Shannon brings a wealth of experience, knowledge, and passion for the industry, making her an invaluable addition to the team.

 

Trade Guest Discount for Toy Fair® Ends December 31

The deadline to get a reduced rate on Toy Fair® Trade Guest badges is approaching: trade guests have until December 31, 2024 to save $100 on admission for the show, taking place March 1 to 4 at the Javits Center in New York City.

 

Amazon, Hasbro, Mattel, & More Announced as TOTY® Awards Sponsors

As anticipation builds for the 25th Toy of the Year® (TOTY®) Awards, The Toy Foundation™ (TTF) is honored to announce that Amazon, Hasbro, and Mattel will serve as the evening’s Presenting Sponsors. This banner-level commitment showcases each company’s unwavering passion to unite the collective philanthropy of the toy industry to deliver the power of play to children in need.

 

Get Media-Ready for Toy Fair® 2025 at Dec. 12 ‘Exhibitor Academy’ Session

Toy Fair® exhibitors are reminded to sign up for this week’s "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help companies plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City.

 

Support Children in Need with the Power of Play this Giving Tuesday

This Giving Tuesday, the industry has an opportunity to take collective action to deliver the power of play to comfort children within their communities and during hospital stays when they need it most. The Toy Foundation™ (TTF) believes every child should have access to play and is the industry’s partner for the benefit of all children in need.

 

A Season of Thanks: Celebrating the Toy Community at Toy Fair

Kimberly Carcone, executive vice president of global market events at The Toy Association, reflects on the shared creativity and collaboration that brings the toy community together and makes Toy Fair a cornerstone event in the toy industry.

 

Get Insider Media Tips for Toy Fair at Dec. 12 ‘Exhibitor Academy’ Session

The Toy Association will host an "Exhibitor Academy" webinar on December 12 at 2 p.m. (Eastern) that will help Toy Fair exhibitors plan for the global media presence at the show, taking place March 1 to 4 at the Javits Center in New York City. Registration for the webinar is now open.